In today's climate, companies must be economically successful while also considering social responsibility. However, it is difficult to accurately measure the impact of a company's social responsibility projects. Annual sustainability reports offer little in the way of projects' direct impact on their beneficiaries, and they offer even less in terms of the indirect changes that projects tend to generate in other actors. This makes it nearly impossible for companies to communicate their successes to a wider public, and it gives them little fodder for deciding where to make their next social investment in order to achieve the greatest possible returns for their communities - and ultimately themselves. Cesar Sáenz tackles this problem through a new model of SROIM (Social Return on Investment Management). This methodological approach helps to track, understand, measure, and report the social, economic, and environmental value created by a project, a program, or a business. It can be replicated at any level of an organization and can be applied at any stage in a project: before the project is initiated, during design and development, during implementation, or during post-analysis. Ultimately, the framework offered here helps companies to highlight their social achievements in specific and tangible ways, and in the process, helps them to understand the returns that such storytelling brings to the company itself.

Sáenz's system is essential reading for practitioners, managers, executives, researchers, consultants, government staff, and students working in the areas of corporate social responsibility. It also offers much food for thought to students of marketing and finance. Book jacket.