Danny Samson is Professor of Management at the University of Melbourne and is Director of the Foundation for Sustainable Economic Development there. During his academic career he has been a consultant to senior executives in most manufacturing industries and in numerous service sector organizations. This included ten years working on corporate strategy with the CEO and top team of a major bank with networks and brands in the UK, USA, New Zealand and Australia. He regularly provides industry and executive seminars and has participated in a number of committees and industry bodies including appointment as a member of the Australian Manufacturing Council and the Commonwealth Government Industry Task Force on Leadership and Management.His honours include winning a research prize for the best research article submitted to the European Actuarial Association and he awarded the Graduate Teaching Excellence Award at the College of Business Administration at the University of Illinois, and Deans teaching Award at the University of Melbourne. He is one of Australia's best known executive educators, having created and led many successful programs both in Australia and elsewhere.