Advertising in key school & library media, such as School Library Journal, The Horn Book and Booklist Launch and lead promotion at school & library conferences and preview events Little Blue Truck in the Library campaign Dedicated blog posts featuring all titles in the series Blog post detailing how to host a Little Blue Truck Library Storytime Social Media posts boosted with library-targeted advertising Featured title on HarperStacks, the school & library marketing digital hub Best Books for Storytime campaign Things That Go campaign.