Sales and Market Bullets Joe has written 16 bestsellers, and his work has been positively reviewed in such publications as Washington Post, Library Journal, Booklist, Publishers Weekly and Chatelaine. Joe has a column in the Montreal Gazette and a weekly radio show on CJAD radio and an established fanbase on social media (Twitter: 5K followers). "[An] enticingly absorbing book . This author has the canny knack to explain the language of science to a public resistant to technical jargon, and he makes the magic of chemistry accessible to the lay reader." -- Seattle Book Review Audience Readers of Dr. Joe's previous titles. Readers of pop science, including Mary Roach and Neil DeGrasse Tyson. Readers interested in health, diet, food trends, and debunking science.

Promotional Plans The author is a media-savvy journalist, and has plenty of print and broadcast interview experience. He has a regular column in the Gazette. Pitch to national television programs (CTV's The Social, The Marilyn Denis Show, Your Morning, etc.) and Montreal television shows (Breakfast Television Montreal). Pitch to national radio programs (The Richard Crouse Show, CBC Radio syndication, CBC's Quirks & Quarks, etc.) Pitch trade reviews. Pitch excerpts, interviews, and reviews to major dailies; news and current events publications (Maclean's, The Walrus, etc.); women's magazines (Chatelaine, etc.

); men's magazines (Sharp, etc.). Pitch science publications (Popular Science, Science, Discover, New Scientist, etc.). Pitch to Zoomer Media's various platforms. Pitch events to libraries in Montreal and Toronto.