In this invaluable resource, financial expert David Scott offers practical guidance for the individual seeking to invest in common stocks. In addition to learning the basics about stocks -- what they represent and how they are valued and traded -- readers will discover * how to select a broker and a brokerage firm, including tips on what to look for and what to avoid * the importance of establishing investment goals before investing in the stock market * where to find information on the stock market and specific stocks * the risks of owning common stocks and how to judge them.