Long considered one of the best undergraduate methods texts in the field, this book has been praised for the clarity of its writing style, its logical organization and depth of coverage, and the wide variety of examples from different fields of psychology. - A revised structure features fourteen chapters to help students' understanding and instructors' flexibility of assignments. - A new opening chapter introduces students to the analogy of the criminal legal proceedings (investigation, trial, verdict) and the scientific process. - Two new chapters on data analysis focusing on understanding the application of quantitative reasoning.