"Anyone running for a local elected office will find this title a valuable resource for organizing and running a campaign." -- Library Journal "I read The Campaign Manager while on vacation and love it. I think it''s going to help change the focus of my agency. Terrific and incredibly thorough." -- Steve Lundin, BIGfrontier Communications Group "I am so happy to find The Campaign Manager as there is so little written about campaigns that is actually helpful and practical. Trust me, I''ve looked there are no other helpful books but yours!" -- Ann S. Bergen, Bergen Law Offices Praise for Previous Editions "Local Office is where most candidates launch their careers, and is one of the books they should read before jumping in." -- Campaigns and Elections, "Ten Campaign Books Everyone Should Read" "Quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign.

" -- Mara Liasson, National Political Correspondent, NPR "With the experience of serving as a mayor and a chief of staff in the Oregon Legislature, Shaw.presents a solid, comprehensive approach to managing local campaign--from observing the ''ten commandments of campaigning'' to avoiding the ''cardinal sins'' of electioneering. Written in as easily comprehensive and systematic approach, Shaw's book gives the reader the vital tools and components to not just strategize but also implement a modern local campaign." -- Choice "The fourth edition of The Campaign Manager still has the useful designs and tools you'll use every day and enough conceptual guidelines and background to help you invent your own systems when something unpredictable happens. But the elaboration of author Cathy Shaw's methods for Precinct Analysis, new to this edition, are the crown jewel. Her rigorous model will help you or your staff deliver more actionable and sophisticated planning than most of the hundred-million dollar Presidential campaigns of the last three decades.and for a lot less money. No matter how new you are to the game, Shaw will make you smarter.

And no matter how experienced you are at it, there are original insights and tools that will build up your effectiveness." -- Jeff Angus, Management consultant and author of Management by Baseball ; former Washington state elections committee chair for the Citizens Party "Practical, witty, and fact-packed, this is the Bible of campaign management." -- Les AuCoin, Former nine-term U.S. Congressman, Oregon "This is an important book for anyone interested in modern campaign management. Candidates, party activists, seasoned professionals, and budding consultants will all find wisdom in Shaw's pages. In fact, I can't imagine anyone heading into the campaign trenches without a copy of The Campaign Manager !" -- Daniel M. Shea, Director, Goldfarb Center for Public Affairs and Civic Engagement at Colby College "Based on twenty years of experience, Shaw's Campaign Manager is quite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign.

" -- Mara Liasson, National Political Correspondent, NPR "Catherine M. Shaw's The Campaign Manager is a comprehensive guide to all aspects of modern campaigns, from strategy to understanding voter contact techniques, to fundraising, paid and earned media, to get-out-the-vote-drives, and other important topics. It gives easy-to-follow practical advice for candidates and campaigners from someone who has held office and who has run many successful elections and issue campaigns. It outlines what is needed to win elections at the local, state and national level." -- James A. Thurber, Distinguished Professor and Director, Center for Congressional and Presidential Studies, American University "This is arguably the most comprehensive, insightful, and useful compendium of local campaign wisdom ever assembled." -- Phil Keisling, former Oregon Secretary of State.