Reach every student with MyLab Economics MyLab(tm) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Economics. About the book Economics demystifies the core principles , making the course more accessible to students of all majors and helping students understand the economics of the world around them. The authors use five key principles throughout (opportunity cost, the marginal principle, diminishing returns, voluntary exchange, and real-nominal principle), so that students see how ideas connect. Updated - Coverage of the latest economic developments, including the continuing changes that US and global economies have experienced following the worldwide recession of the last decade, dynamic scoring, and Dodd-Frank regulations, bring students up to speed on what''s happening at home and globally. New - Jerome Powell, the new Chairman of the Federal Reserve, discusses his prior experience and the challenges he will face in the new economic environment (Chapter 14). Driven by applications, this text demonstrates how basic economic concepts are relevant to students'' daily lives and careers.

Updated - Chapter-Opening Stories cover timely topics such as solar tax credits, crop insurance and food production, the effects of the growing popularity of craft beer on hop prices, and more. Updated - 130 Applications, 35 of which are new to this edition, bring economic concepts to life. These include cutting-edge topics that students will relate to, such as the impact of Bitcoin on monetary policy, the Applying the Concept Questions and End-of-Chapter Application Exercises ask students to apply what they''ve just learned to real scenarios. Economic Experiments actively involve students in role-playing as consumers, producers, and policy makers. They stimulate student interest and are easy for professors to use and implement in a classroom of any size. Economics promotes skill development and career awareness . Updated - End-of-Chapter Critical-Thinking Questions challenge students to think more deeply about the topics and ideas within the chapters. New - Economic Logic on the Job discusses how economics promotes the sort of critical-thinking and communication skills that employers value in their workers.

Also discussed is the role economics plays in a liberal-arts education in building thinking skills that make a worker responsive to changes in the workplace. And, readers are directed to the US Bureau of Labor Statistics as a good source of info about career paths in this field. Updated - Examples from real-world business, government, and organizations show the practical deployment of economics to all sorts of decisions, imparting critical-thinking skills to workers in all kinds of organizations. Reach every student with MyLab Teach your course your way: Your course is unique. So whether you''d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs. New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it.

Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class. Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful. Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That''s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged. Easy to assign and automatically graded, Real-Time Data Analysis Exercises use up-to-the-minute, real-time macroeconomic data from the Federal Reserve Bank of St. Louis''s FRED(tm) site, to test students'' knowledge. Digital Interactives are dynamic and engaging activities that use real-time data from the Federal Reserve''s Economic Data (FRED(tm)) to promote critical thinking and application of key economic principles.

Improve student results: When you teach with MyLab, student performance often improves. That''s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students. Check out the preface for a complete list of features and what''s new in this edition.