Volume 1 :TRADITIONAL DECISION-ORIENTED APPROACHES: ATTITUDE INFORMATION-PROCESSING, AND FEATURES-PERCEPTIONS-AFFECT MODELSAttitude ModelsMulti-attribute Attitude Models: A Comparative Analysis - Morris B. Holbrook and James M. HulbertComparing Multiattribute Attitude Models by Optimal Scaling - Morris B. HolbrookBeyond Attitude Structure: Toward the Informational Determinants of Attitude - Morris B. HolbrookAssessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs - Morris B. Holbrook and William J. HavlenaInformation-Processing ModelsA Study of the Interface between Attitude Structure and Information Acquisition Using a Questionnaire-based Information-display Sheet - Morris B. Holbrook and Karl A.
MaierAttitude Structure and Search: An Integrative Model of Importance-directed Information Processing - Morris B. Holbrook, David A. Velez and Gerard J. TabouretImportance, Elicitation Order, and Expectancy × Value - Michael J. Ryan and Morris B. HolbrookPerceptual VeridicalityPerceptual Veridicality in Esthetic Communication: A Model, General Procedure, and Illustration - Morris B. Holbrook and Stephen A. BertgesDetecting the Differences in Jazz: A Comparison of Methods for Assessing Perceptual Veridicality in Applied Aesthetics - Morris B.
Holbrook and Joel HuberRefinements in Preference ModelsFeature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations - Morris B. Holbrook and William L. MooreSituational Psychophysics and the Vending-Machine Problem - Joel Huber, Morris B. Holbrook and Susan SchiffmanEstimating Temporal Trends in Preferences Measured by Graded Paired Comparisons - Joel Huber and Morris B. HolbrookEffects of Competitive Context and of Additional Information on Price Sensitivity - Joel Huber, Morris B. Holbrook and Barbara KahnFeatures-Perceptions-Affect ModelsIntegrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments - Morris B. HolbrookEffects of Tempo and Situational Arousal on the Listener''s Perceptual and Affective Responses to Music - Morris B. Holbrook and Punam AnandThe Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption - Morris B.
Holbrook and Punam AnandAffective Overtones and Halo EffectsSeparating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics - Morris B. Holbrook and Joel HuberUsing a Structural Model of Halo Effect to Assess Perceptual Distortion due to Affective Overtones - Morris B. HolbrookLateralized PreferencesThe Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis - Punam Anand, Morris B. Holbrook and Debra StephensThe Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses - Punam Anand and Morris B. HolbrookPerspectives of Other ScholarsReflections on the (Wonderful) Work of Morris Holbrook - Mark I. AlpertMorris the Renaissance Man - Barbara E. KahnCommentary - Traditional Decision-Oriented Approaches - James J. KellarisInterview of Morris B.
Holbrook - Joel HuberVolume 2: "RADICAL" EXPERIENTIAL VIEWS: THE CONSUMPTION EXPERIENCE AND CUSTOMER VALUEThe Consumption Experience - ConceptsThe Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun - Morris B. Holbrook and Elizabeth C. HirschmanHedonic Consumption: Emerging Concepts, Methods and Propositions - Elizabeth C. Hirschman and Morris B. HolbrookO, Consumer, How You''ve Changed: Some Radical Reflections on the Roots of Consumption - Morris B. HolbrookExpanding the Ontology and Methodology of Research on the Consumption Experience - Elizabeth C. Hirschman and Morris B. HolbrookThe Consumption Experience - ExtensionsActions and Reactions in the Consumption Experience: The Complementary Roles of Reasons and Emotions in Consumer Behavior - Morris B.
Holbrook, John O''Shaughnessy and Stephen BellOn the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity - Michela Addis and Morris B. HolbrookThe Consumption Experience - Something New, Something Old, Something Borrowed, Something Sold: Part 1 - Morris B. HolbrookThe Consumption Experience - Something New, Something Old, Something Borrowed, Something Sold: Part 2 - Morris B. HolbrookThe Consumption Experience - Something New, Something Old, Something Borrowed, Something Sold: Part 3 - Morris B. HolbrookThe Consumption Experience - Something New, Something Old, Something Borrowed, Something Sold: Part 4 - Morris B. HolbrookConsumers Just Wanna Have Fantasies, Feelings, and Fun!! - Morris B. HolbrookCustomer Value - ConceptsThe Nature of Customer Value: An Axiology of Services in the Consumption Experience - Morris B. HolbrookAxiology, Aesthetics, and Apparel: Some Reflections on the Old School Tie - Morris B.
HolbrookIntroduction to Consumer Value and Conclusions - Morris B. HolbrookCustomer Value - ExtensionsThe Millennial Consumer in the Texts of Our Times: Experience and Entertainment - Morris B. HolbrookThe Millennial Consumer in the Texts of Our Times: Exhibitionism - Morris B. HolbrookThe Millennial Consumer in the Texts of Our Times: Evangelizing - Morris B. HolbrookROSEPEKICECIVECI versus CCV - The Resource-Operant, Skills-Exchanging, Performance-Experiencing, Knowledge-Informed, Competence-Enacting, Co-producer-Involved, Value-Emerging, Customer-Interactive View of Marketing versus the Concept of Customer Value: "I Can Get It for You Wholesale" - Morris B. HolbrookConsumption Experiences and Customer Value - Empirical StudiesQuality and Value in the Consumption Experience: Phaedrus Rides Again - Morris B. Holbrook and Kim P. CorfmanThe Conceptualisation and Measurement of Consumer Value in Services - Raquel Sánchez-Fernández, M.
Ángeles Iniesta-Bonillo and Morris B. HolbrookThe Value of Value: Further Excursions on the Meaning and Role of Customer Value - Martina G. Gallarza, Irene Gil-Saura and Morris B. HolbrookPerspectives of Other ScholarsCommentary - "Radical" Experiential Views - Martina GallarzaMorris B. Holbrook: The Value of a Great Researcher and Friend - Raquel Sánchez FernándezMorris -The Experience - Bernd H. SchmittInterview of Morris B. Holbrook - Elizabeth C. HirschmanVolume 3: EMOTIONSEmotions in the Consumption Experience - ConceptsThe Role of Emotion in the Consumption Experience: Actions and Reactions in Consumer Behavior - Morris B.
HolbrookThe Role of Lyricism in Research on Consumer Emotions: Skylark, Have You Anything to Say to Me? - Morris B. HolbrookEmotions in the Consumption Experience - Empirical StudiesUsing versus Choosing: The Relationship of the Consumption Experience to Reasons for Purchasing - Morris B. Holbrook, Donald R. Lehmann and John O''ShaughnessyEmotion in the Consumption Experience: Toward a New Model of the Human Consumer - Morris B. HolbrookThe Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior - William J. Havlena and Morris B. HolbrookAssessing the Validity of Emotional Typologies - William J. Havlena, Morris B.
Holbrook and Donald R. LehmannA Stochastic Three-Way Unfolding Model for Asymmetric Binary Data - Wayne S. DeSarbo, Donald R. Lehmann, Morris B. Holbrook, William J. Havlena and Sunil GuptaEmotions and Consumption over Time - Empirical StudiesPlay as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games - Morris B. Holbrook, Robert W. Chestnut, Terence A.
Oliva and Eric A. GreenleafAn Approach to Investigating the Emotional Determinants of Consumption Durations: Why Do People Consume What They Consume for as Long as They Consume It? - Morris B. Holbrook and Meryl P. GardnerHow Motivation Moderates the Effects of Emotions on the Duration of Consumption - Morris B. Holbrook and Meryl P. GardnerIllustrating a Dynamic Model of the Mood-Updating Process in Consumer Behavior - Morris B. Holbrook and Meryl P. GardnerEmotions in Advertising - Concepts and TypologiesThe Role of Emotion in Advertising - Morris B.
Holbrook and John O''ShaughnessyToward a Standardized Emotional Profile (SEP) Useful in Measuring Responses to the Nonverbal Components of Advertising - Morris B. Holbrook and Rajeev BatraThe Role of Emotion in Advertising Revisited: Testing a Typology of Emotional Responses - Morris B. Holbrook and Richard A. Westwood Developing a Typology of Affective Responses to Advertising - Rajeev Batra and Morris B. HolbrookEmotions and Responses to Advertising - Empirical StudiesAssessing the Role of Emotions as Mediators of Consumer Responses to Advertising - Morris B. Holbrook and Rajeev BatraA Three-Component Model of Attitude toward the Ad: Effects of the Zipping and Zapping of Television Commercials - T. J. Olney, Rajeev Batra and Morris B.
HolbrookConsumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time - Thomas J. Olney, Morris B. Holbrook and Rajeev BatraPerspectives of Other ScholarsCommentary - Emotions - Rajeev BatraEmotions and Consumption Experiences: An Emotional Retrospective - William J. HavlenaCommentary - Emotions - T. J. OlneyInterview of Morris B. Holbrook - Meryl P. GardnerVolume 4: ESTHETICS AND TASTES, PART I: ART AND ENTERTAINMENTConsumer Esthetics - Basic ConceptsSome Preliminary Notes on Research in Consumer Esthetics - Morris B.
HolbrookSymbolic Consumer Behavior: An Introduction - Morris B. Holbrook and Elizabeth C. HirschmanIntroduction: The Esthetic Imperative in Consumer Research - Morris B. HolbrookProgress and Problems in Research on Consumer Esthetics - Morris B. HolbrookConcepts from the Philosophy and Psychology of ArtArtistic Creation, Artworks, and Aesthetic Appreciation: Some Philosophical Contributions to Nonprofit Marketing - Morris B. Holbrook and Robert B. ZirlinChasing.