Volume 1: Customer and Consumer InsightsAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Customer and Consumer Insights - David A. AakerAttitudes and Awareness as Predictors of Market Share - Henry AssaelA Two-Dimensional Concept of Brand LoyaltyUsing Cluster Analysis to Improve Marketing Experiments - Roger M. HeelerStability of Appliance Brand Awareness - W. PrattEvaluating Models of Attitude StructureAttitude Change, Media and Word of MouthNon-Response Bias and Callbacks in Sample Surveys - William C. DunkelbergA Dynamic Recursive Model of the Relationship of Attitude Change and Behavior Change - David A. AakerThe Threats to Marketing ResearchData Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions - Terry Deutscher and Adrian RyansIncreasing the Effectiveness of Marketing Research - David A.
AakerAttitudinal Predictions of Choice of Major Appliance Brands - Terence DeutscherA Recursive Model of Communication Processes - David A. AakerTheories of Attitude Structure and ChangeAttitude Stability, Changeability and Predictive AbilityIdentifying Environmental Influences on Brand Choice Decisions Perspectives of Other ScholarsCommentary on George S. Day - Katherine N. LemonCommentary on George S. Day - Don LehmannCommentary on George S. Day - Richard Staelin David Aaker interviews George S. DayInterview of George S. Day - David AakerVolume 2: Competitive Markets: Structure and BehaviorAppendix of SourcesSeries Introduction - Jagdish N.
ShethSet Introduction - Jagdish N. ShethVolume Introduction: Competitive Markets: Structure and Behavior - Allan ShockerCustomer-Oriented Approaches to Identifying Product-Markets - Allan D. Shocker and Raj SrivastavaStrategic Market Identification and Analysis: An Integrated ApproachThe Product Life Cycles: Analysis and Applications IssuesDiagnosing the Experience Curve - David B. MontgomeryOrienting Marketing Research Toward Testing Strategic AssumptionsCooperative Behavior in Vertical Markets: The Influence of Transaction Cost and Competitive Strategies - Saul KleinEvolutionary Processes in Competitive Markets: Beyond the Product Life Cycle - Mary LambkinManagerial Representations of Competitive Advantage - Prakash NedungadiThe Public Policy Context of the Relevant Market Question - William F. Massey and Allan D. ShockerAn Exploratory Study of the Influence of Usage Situation on Perceptions of Product-Markets - Raj Srivastava and Allan D. ShockerIncorporating the Customer Dimension into the Business DefinitionPioneers that Survive: Managing the Risks of Early Market EntryBurnout or Fadeout: The Risks of Early Entry into High Technology Markets - Jonathan FreemanHow Firms Adapt to Evolving MArket - John KimberlyAssessing Future Markets for New TechnologiesAssessing Competitive Arenas: Who are Your Competitors? Perspectives of Other ScholarsCommentary on George S. Day - Rajendra SrivastavaCommentary on George S.
Day - Mary Lambkin Allan Shocker interviews George S. DayInterview of George S. Day - Allan ShockerVolume 3: Strategic Marketing: Assessing and Formulating StrategyAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Strategic Marketing: Assessing and Formulating Strategy - V. KumarDiagnosing the Product PortfolioStrategic Planning and Marketing: Time for a Constructive Partnership - Yoram WindAnalytical Approaches to Strategic Market PlanningMarketing Theory with a Strategic Orientation - Robin WensleyTough Questions for Developing StrategiesUsing Price Discounts as a Competitive Weapon - Adrian RyansAssessing Advantage: A Framework for Diagnosing Competitive Superiority - Robin WensleyDeciding How to CompeteStrategic Channel Design - Erin Anderson and V. Kasturi RanganAchieving Advantage with a New Dominant LogicHazards of Generalized Strategy PrescriptionsMaintaining the Competitive Edge: Creating and Sustaining Advantage in Dynamic Competitive EnvironmentSignaling to Competitors - Oliver Heil and David ReibsteinMarket Strategies and Theories of the Firm - Robin WensleyPutting PIMS Into Perspective: Enduring Contributions to Strategy QuestionsManaging Brands in Global Markets - David ReibsteinEvaluating Strategic Alternatives Perspectives of Other ScholarsCommentary on George S. Day - Paul W.
FarrisCommentary on George S. Day - Robin WensleyCommentary on George S. Day - Venkatesh Shankar V. Kumar interviews George S. DayInterview of George S. Day - V. KumarVolume 4: Strategic Marketing: Organizational Orientation and CapabilitiesAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N.
ShethVolume Introduction: Strategic Marketing: Organizational Orientation and Capabilities - Frederick Webster, JrMarketings Contribution to the Strategy DialogueDomains of Ignorance: What Marketers Need to Know - Katherine E. Jocz and H. Paul RootCapabilities of Market-Driven OrganizationsContinuous Learning About MarketsHarnessing the Marketing Information Revolution: Towards the Market Driven Learning Organisation - Rashi GlazerWhat Does It Mean to be Market-Driven?Organizing for InteractivityManaging Marketing RelationshipsAligning Organization to the MarketMisconceptions about Market OrientationCreating a Market-driven OrganizationManaging the Market Learning ProcessCreating a Superior Customer Relating CapabilityCapitalizing on the Internet Opportunity - Katrina F. BensAligning the Organization with the MarketThe Path to Customer Centricity - Denish Shah, Roland T. Rust, A Parasuraman and Richard StaelinClosing the Marketing Capabilities GapAn Outside In Perspective to Strategy: Step Outside to See what''s Important - Christine MoormanPerspectives of Other Scholars Commentary on George S. Day - Ajay K. KohliCommentary on George S. Day - Philip KotlerFrederick Webster, Jr interviews George S.
Day Interview of George S. Day - Frederick Webster, JrVolume 5: Strategic ManagementAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Strategic Management - Paul J.H. SchoemakerEvaluating Business StrategiesValuing Market Strategies - Liam FaheyPutting Strategy into Shareholder Value Analysis - Liam FaheyFinding Value in Strategies - Liam FaheyPeripheral Vision: Sensing and Acting on Weak Signals - Paul SchoemakerDriving Through the Fog: Managing at the Edge - Paul SchoemakerExtended Intelligence Networks: Minding and Mining the Periphery - Paul J.H. Schoemaker, and Scott A.
SnyderScanning the Periphery - Paul J.H. SchoemakerLeading the Vigilant Organization - Paul J.H. SchoemakerSeeing Sooner: Scan for Weak Signals from the Periphery - Paul J.H. SchoemakerAre You a ''Vigilant Leader''? - Paul J.H.
SchoemakerHow to Make Sense of Weak Signals - Paul J.H. SchoemakerWhy We Miss the Signs - Paul J.H. SchoemakerIntegrating Organizational Networks, Weak Signals and Strategic Radars and Scenario Planning - Paul J.H. Schoemaker and Scott A. SnyderRegaining Relevance: The outside-in Turnaround - Christine MoormanAn outside-in approach to resource-based theories Perspectives of Other ScholarsCommentary on George S.
Day - Liam FaheyCommentary on George S. Day - Rajan Varadarajan Paul Schoemaker interviews George S. DayInterview of George S. Day - Paul SchoemakerVolume 6: Innovation and GrowthAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Innovation and Growth - Gerard J. TellisUsing Attitude Change Measures to Evaluate New Product IntroductionsA Strategic Perspective on Product PlanningThe Perils of High Growth Markets - David A. AakerSetting the Growth DirectionNew Directions for Corporations: Conditions for Successful RenewalEnhancing the Ideation CapabilityStrategies for Surviving a ShakeoutEnhancing New Product Development Performance: An Organisational Learning Perspective (with Marjori E.
Adams and Deborah Dougherty)Avoiding the Pitfalls of Emerging Technologies - Paul J.H. SchoemakerShakeouts in Digital Markets: Lessons from B2B Exchange - Adam J. Fein & Gregs RuppersbergerFeeding the Growth StrategyWhich Way Should You Grow?Is it Real? Can We Win? Is It Worth It? Managing Risk and Reward in Innovation PortfoliosInnovating in Uncertain Markets: Ten Lessons for Green Technologies - Paul J.H. SchoemakerPerspectives of Other ScholarsCommentary on George S. Day - Christine MoormanCommentary on George S. Day - Mohan Sawhney Gerard J.
Tellis interviews George S. DayInterview of George S. Day - Gerard J. TellisVolume 7: Marketing In the Firm and SocietyAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Marketing In the Firm and Society - David ReibsteinA Guide to Consumerism - David AakerCorporate Responses to Consumerism Pressure - David AakerInformation Disclosure and Consumer Behavior: An Empirical Evaluation of Truth in-lending" - William K. BrandtConsumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending - William K. BrandtFull Disclosure of Comparative Performance Information to Consumers: Problems and ProspectsInformation Disclosure and Consumer Credit Knowledge: A Longitudinal Analysis - William K.
Brandt and Terry DeutscherAssessing the Effects of Information Disclosure RequirementsWhen Do the Interests of Academics and Managers Converge?Marketings Contribution to the Strategy DialogueReinventing Marketing in the Digital EraAligning the Organization with the MarketUsing the Past as a Guide to the Future: Reflections on the History of the Journal of MarketingCharting New Directions for Marketing - David B. MontgomeryA Tribute to Peter Drucker - Jenny Darroch and Stern SlaterIs Marketing Academia Losing Its Way? - David J. Reibstein and Jerry WindLooking Into Marketing''s Future - Samantha Howland and Roch ParayreThe CMO and the Future of Marketing - Robert MalcolmJerry W.