VOLUME 1: HELPING DEFINE THE FIELD AND EXPAND ITS HORIZONSAppendix of SourcesLegends in Consumer BehaviorLegends in Consumer Behavior: Jacob JacobyVolume Introduction: Helping Define The Field And Expand Its Horizons - Jerry C. Olson Commentary on the Contents of this VolumeI: BROAD WORKS THAT HELPED DEFINE, FOCUS AND EXPAND THE FIELD- PRESIDENTIAL ADDRESSES, ANNUAL REVIEW OF PSYCHOLOGY CHAPTERS, HANDBOOK AND ENCYCLOPEDIA CHAPTERS Consumer Psychology as a Social Psychological Sphere of Action Consumer Research: Telling it like it is Consumer Research: A State of the Art Review Consumer Psychology: An Octennium Consumer Behavior: A Quadrennium - Gita V. Johar and Maureen Morrin Consumer and industrial psychology: Prospects for theory corroboration and mutual contribution. Consumer Psychology - Wayne Hoyer and Arthur Brief Consumer Psychology - Maureen Morrin Consumer Psychology - Wayne D. HoyerII: MORE FOCUSED WORKS THAT HELPED DEFINE AND EXPAND THE FIELD Time and Consumer Behavior: An interdisciplinary overview - George J. Szybillo and C.A.K.
Berning What about disposition? - C.A.K. Berning and T.F. Dietvorst Personality and consumer behavior: How NOT to find relationships. History and objectives underlying the formation of ACRs Professional Affairs Committee. Ethical issues in consumer research: Remarks of Jacob Jacoby Ethics, morality and the dark side of ACR: Implications for our future Ethics: A Portrait of the Consumer Research Community Stimulus-Organism-Response Reconsidered: An evolutionary step in modeling (consumer) behaviorPerspectives of Other Scholars Jack Jacoby_s Emotional Side - Gerald Zaltman Jack Jacoby _ Friend & Scholar - Rick Jacobs Some Thoughts about Jack Jacoby - Glenn L.
ChristensenJerry Olson interviews Jacob Jacoby Interview of Jacob Jacoby - Jerry C. OlsonVOLUME 2: THE EARLY YEARS ATTITUDES, BRAND LOYALTY AND PERCEIVED RISKAppendix of SourcesLegends in Consumer BehaviorLegends in Consumer Behavior: Jacob JacobyVolume Introduction: The Early Years_ Attitudes, Brand Loyalty And Perceived Risk - Leon B. Kaplan Commentary on the Contents of this Volume Training Consumer Researchers Training consumer psychologists: The Purdue University program. The Roles, Values and Training of a Consultant a. Serving Two Masters: Perspectives on Consulting b. The Vices and Virtues of Consulting: Responding to a Fairy TaleAttitudes and Consumer Behavior Exploring the Potential of Negative Sources: An Application of Heider_s Balance Model Dissonance resolution by grade school consumers - David B. Kyner and Robert W. Chestnut Linking brand and retailer images: Do the potential risk outweigh the potential benefits? - David MazurskyBrand Loyalty A model of multi-brand loyalty A construct validation study of brand loyalty.
- Jerry C. Olson Brand loyalty: A conceptual definition. Brand loyalty vs. Repeat Purchasing Behavior. - David B. Kyner A brand loyalty concept: Comments on a comment. Brand Loyalty: Measurement and Management - Robert W. Chestnut I Trends in brand loyalty measurement: A historical perspective - Robert W.
Chestnut II A comprehensive review of operational definitions of brand loyalty - Robert W. Chestnut III A manager_s guide to conceptual definitions, theory and construct validation - Robert W. ChestnutPerceived Risk The components of perceived risk - Leon B. Kaplan Components of perceived risk in product purchase: A cross-validation - Leon B. Kaplan and George J. Szybillo Risk enhancement and risk reduction strategies for handling perceived risk - Barbara J. Deering Some perspectives on risk acceptancePerspectives of Other Scholars Our Debate on Consulting: A Retrospective - Morris Holbrook Ode of Concession, Contrition, and Conciliation - Morris Holbrook Jack Jacoby: Mentor - Meera Buck A Doctoral Student_s Recollections - Steven HollanderLeon B. Kaplan interviews Jacob Jacoby Interview of Jacob Jacoby - Leon B.
KaplanVOLUME 3: THE EARLY YEARS: INFORMATION OVERLOAD AND QUALITY PERCEPTIONAppendix of SourcesLegends in Consumer BehaviorLegends in Consumer Behavior: Jacob JacobyVolume Introduction: The Early Years: Information Overload And Quality Perception - George J. SzybilloCommentary on the Contents of this VolumeI: QUALITY PERCEPTION Price, brand name, and product composition characteristics as determinants of perceived quality - J.C. Olson, R.A. Haddock Price intervals and individual price limits as determinants of product evaluation and selection - B.J. Deering Cue utilization in the quality perception process - J.
C. Olson The relative effects of price, store image, and intrinsic product differences on product quality evaluation - G.J. Szybillo Intrinsic versus Extrinsic cues as determinants of perceived product quality - G.J. Szybillo Consumer response to price: An attitudinal, information-processing perspective. - J.C.
Olson The impact of linking brand and retailer images on perceptions of quality. - D. MazurskyII: INFORMATION OVERLOAD Time spent acquiring product information as a function of information load and organization. - C.A. Kohn and D.E. Speller Brand choice behavior as a function of information load - D.
E. Speller and C.A. Kohn Consumer reaction to information displays: Packaging and advertising. Brand choice behavior as a function of information load: Replication and extension - D.E. Speller and C.A.
K. Berning Constructive criticism and programmatic research: Reply to Russo. - D.E. Speller and C.A.K. Berning Information load and decision quality: Some contested issues Perspectives on information overloadIII: ASSORTED OTHER ITEMS FROM THE ERA Interpersonal perceptual accuracy as a function of dogmatism Personality and Innovation Proneness Multiple-Indicant Approach for Studying New Product Adopters Novelty, Recency, and Scarcity as Predictors of Perceived Newness - E.
W. Hart Jr. Opinion leadership and innovativeness: Overlap and validity. The effect of "alternative relationships" and "relative resources" on consumer decisions between mother and child. - B.J. Deering Ruminations of a consumer psychologist on the emerging energy crisis. The sources, meaning and validity of consumer complaint behavior: A psychological analysis.
- J.J. Jaccard Behavioral science perspectives on conveying nutrition information to consumers. - J.C. Olson, G.J. Szybillo and E.
W. Hart Jr. Managing consumer reaction to the emerging financial services revolution.Perspectives of Other Scholars Jack Jacoby: A Man for All Seasons - Durairaj Maheswaran A Consumer Psychologist before Consumer Psychology was Sexy - Curtis Haugtvedt An Undergraduate_s Perspective - Jeff GalakGeorge J. Szybillo Interviews Jacob Jacoby Interview of Jacob Jacoby - George J. SzybilloVOLUME 4: THE FOURTH P: ADVERTISING AND PERSONAL SELLINGAppendix of SourcesLegends in Consumer BehaviorLegends in Consumer Behavior: Jacob JacobyVolume Introduction: The Fourth P- Advertising And Personal Selling, - Wayne D. Hoyer Commentary on the Contents of this VolumeI: ADVERTISING EFFECTS Th e Zeigarnik Effect in Advertising - James T. Heimbach Recall of crazy, mixed-up TV commercials.
- SW Hollander Effects of different levels of integration on advertising preference and intention to purchase. - GJ Szybillo Effects of integrated advertising on perceived corporate hiring policy. - GJ Szybillo and J. BusatoII: THE COMPREHENSION-MISCOMPREHENSION OF ADVERTISING AND OTHER MASS MEDIA COMMUNICATIONS Viewer Miscomprehension of Televised Communication: A Brief Report of Findings. - WD Hoyer and DA Sheluga Viewer miscomprehension of televised communication: Selected findings. - WD Hoyer On the miscomprehension of televised communication: A rejoinder. - WD Hoyer To read, view or listen? A cross-media comparison of comprehension. - WD Hoyer and MR Zimmer Sources of miscomprehension in television advertising.
- WD Hoyer and RK Srivastava Miscomprehension of Public Affairs Programming - WD Hoyer Viewer miscomprehension of the 1980 Presidential Debate: A Research Note - T. Troutman and T. Whittler The Comprehension and Miscomprehension of Print Communications: Conceptual foundations - Wayne D. Hoyer The Comprehension/Miscomprehension of Print Communications: Methodology - Wayne D. Hoyer The Comprehension/Miscomprehension of Print Communication: Selected Findings - Wayne D. HoyerIII. MISLEADING, DECEPTIVE, REMEDIAL AND CORRECTIVE ADVERTISING The FDA approach to defining misleading advertising - CB Small Reply to a Comment on _Defi ning Misleading Advertising_ and _Deception in Advertising_ Correcting corrective advertising. - M.
C. Nelson and W.D. Hoyer Reply to Mizerskis criticisms to _4As Pioneering Study of TV Miscomprehension_. - M.C. Nelson and W.D.
Hoyer Corrective advertising and affirmative disclosure statements: Their potential for confusing and misleading the consumer - M.C. Nelson and W.D. Hoyer A Model for the Development, Evaluation, and Implementation of Remedial Advertising Statements - W.D. Hoyer and M.C.
Nelson Misleading research on the subject of misleading advertising: The Wilkes et al. investigation of Pharmaceutical Advertising in Leading Medical Journals Consumer Research in FTC versus Kraft (1991): A case of Heads we win, Tails you lose? - GJ SzybilloIV: PERSONAL SELLING Youre twenty years behind your market. - F. Jacoby The psychology of persuasion. - F. Jacoby The application of assertiveness training to the consumer-salesperson interaction - RJ Kulich, JP Curran, and MJ Mariotto Some social psychological perspectives on closing. Perspectives of Other Scholars _Always Fly First Class_ and Other Lessons Jack Taught Me - Michael R. Solomon Jack Jacoby: Intrepid, Inspiring, Influential - David Glen MickWayne D.
Hoyer Interviews Jacob Jacoby Interview of Jacob Jacoby - Wayne D. HoyerVOLUME 5: PRE-DECISION INFORMATION ACCESSING AND BEHAVIORAL PROCESS TECHNOLOGY (BPT)Appendix of SourcesLegends in Consumer BehaviorLegends in Consumer Behavior: Jacob JacobyVolume Introduction: Pre-Decision Information Accessing And B.