Volume 1: MDS & PositioningAppendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction: - Jagdish N. Sheth Volume Introduction: Multidimensional Scaling and Positioning: The Conrtibutions Of Paul E. Green - Wayne DeSarboMarketing Applications of MDS: Assessment and OutlookPerception and Preference Mapping in the Analysis of Marketing Behavior - Michael H. Halbert and Patrick J. RobinsonOrdinal Methods in Multidimensional Scaling and Data Analysis - Marshall G. GreenbergDimensional Interpretation and Configuration Invariance in Multidimensional Scaling: An Empirical Study - Arun Maheshwari and Vithala R. RaoMultidimensional Scaling: An Introduction and Comparison of Nonmetric Unfolding Techniques - Frank J.
CarmoneMultidimensional Scaling and Individual Differences - Vithala R. RaoConfiguration Synthesis in Multidimensional Scaling - Vithala R. RaoOn the Robustness of Multidimensional Scaling TechniquesBrand-Feature Congruence Mapping - Yoram Wind and Henry J. ClaycampA Model for the Analysis of Asymmetric Data in Marketing Research - Richard A. Harshman, Yoram Wind and Margaret E. LundyInterpoint Distance Comparisons in Correspondence Analysis - J. Douglas Carroll and Catherine M. SchafferComparing Interpoint Distances in Correspondence Analysis: A Clarification - J.
Douglas Carroll and Catherine M. SchafferAn INDSCAL-based Approach to Multiple Correspondence Analysis - J. Douglas CarrollA Simple Procedure for Finding a Composite of Several Multidimensional Scaling Solutions - J. Douglas CarrollRecent Contributions to Optimal Product Positioning and Buyer Segmentation - Abba M. KriegerAn Application of a Product Positioning Model to Pharmaceutical Products - Abba M. KriegerPsychometric Methods in Marketing Research: Part II, Multidimensional Scaling - J. Douglas CarrollTechnical Appendix B in Applied Multidimensional Scaling: A Comparison of Approaches and Algorithms - Vithala R. RaoPerspectives of Other ScholarsVithala R.
Rao - Commentary for the Green MDS - Positioning VolumeMichel Wedel - A Reflection on Paul Greens Impact on the Science and Practice of Multidimensional ScalingA Conversation with Paul Green - Wayne DeSarbo Volume 2: Clustering and SegementationAppendix of SourcesTimelineSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction Jerry Wind and Arun JainMarket SegmentationSegment Congruence Analysis: A Method for Analyzing Associations among Alternative Bases for Market Segmentation - Frank J. Carmone2.K-modes Clustering - Anil Chaturvedi and J. Douglas CarrollMarket Segmentation Involving Mixtures of Quantitative and Qualitative Variables - Abba M. KriegerSynthesized Clustering: A Method for Amalgamating Alternative Clustering Bases with Differential Weighting of Variables - Wayne S. DeSarbo, J.
Douglas Carroll and Linda A. ClarkAlternative Approaches to Cluster-based Market Segmentation - Abba M. KriegerAn Empirical Comparison of Variable Standardization Methods in Cluster Analysis - Catherine M. SchafferCluster-based Market Segmentation: Some Further Comparisons of Alternative ApproachesA Generalized Rand-Index Method for Consensus Clustering of Separate Partitions of the Same Data Base - Abba M. KriegerClusteringThe Minimal Rank Correlation, Subject to Order Restrictions, with Application to the Weighted Linear Choice Model - Abba M. KriegerA Feature-based Approach to Market Segmentation via Overlapping K-Centroids Clustering - Anil Chaturvedi, J. Douglas Carroll and John A. RotondoModifying Cluster-based Segments to Enhance Agreement with an Exogenous Performance Variable - Abba M.
KriegerA Cautionary Note on Using Internal Cross Validation to Select the Number of Clusters - Abba M. KriegerNumerical Taxonomy in Marketing Analysis: A Review Article - Ronald E. FrankResearch for Marketing DecisionsA Reduced-Space Approach to the Clustering of Categorical Data in Market Segmentation - Catherine M. Schaffer and Karen M. PattersonTelevision Program Similarities: An Application of Subjective Clustering - Frank J. Carmone and Leo B. FoxA Multidimensional Model of Product-features AssociationLinking Soft Data Collection Techniques with Strategic Market Modeling: A Case ApplicationDistance Functions and Cluster AnalysisxPerspectives of Other ScholarsHoward Moskowitz & Phipps Arabie - You can have anything you want: Paul Green, segmentation, and marketing practiceFrank Carmone - Legends in Marketing: Dr. Paul E.
Green, Reminiscing - F. J. Carmone, Jr. Volume 3: Conjoint Analysis: The Pioneering YearsAppendix of SourcesTimelineSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction - Seenu SrinivasanConjoint Analysis BasicsConjoint Measurement for Quantifying Judgmental Data - Vithala R. RaoSubjective Evaluation Models and Conjoint Measurement - Frank J. Carmone and Yoram WindNew Way to Measure Consumers'' Judgments - Yoram WindFactorial Designs for Conjoint AnalysisOn the Design of Choice Experiments Involving Multifactor AlternativesSuperordinate Factorial Designs in the Analysis of Consumer Judgments - J.
Douglas Carroll and Frank J. CarmoneSome New Types of Fractional Factorial Designs for Marketing Experiments - J. Douglas Carroll and Frank J. CarmoneConjoint Analysis as an Applied Marketing ToolConjoint Analysis in Consumer Research: Issues and Outlook - V. SrinivasanEstimating Choice Probabilities in Multiattribute Decision Making - J. Douglas Carroll, and Wayne S. DeSarboA General Approach to Product Design Optimization via Conjoint Analysis - J. Douglas Carroll, and Stephen M.
GoldbergConjoint Analysis of Item CollectionsBenefit Bundle Analysis - Yoram Wind and Arun K. JainPreference Measurement of Item Collections - Yoram Wind and Arun K. JainA Complementarity Model of Consumer Utility for Item Collections - Michael T. DeVitaExtensions of Conjoint AnalysisAn Interaction Model of Consumer Utility - Michael T. DeVitaIncorporating Group-Level Similarity Judgments in Conjoint Analysis - Vithala R. Rao, and Wayne S. DeSarboComponential Segmentation in the Analysis of Consumer Trade-Offs - Wayne S. DeSarboA Conjoint Model for Measuring Self- and Cross-PriceDemand Relationships - Stephen M.
GoldbergHybrid Conjoint Analysis: The Early yearsA Hybrid Utility Estimation Model for Conjoint Analysis - Stephen M. Goldberg and Mila MontemayorA Cross-Validation Test of Hybrid Conjoint Models - Stephen M. Goldberg and James B. WileyHybrid Models for Conjoint Analysis: An Expository ReviewPerspectives of Other ScholarsJohn Hauser - Perspectives on Paul E. GreenVithala R. Rao - Commentary for the Green Legend Volume on "Conjoint Analysis: the Pioneering yearsVolume 4: Conjoint Analysis: Advanced MethodsAppendix of SourcesTimelineSeries Introduction - Jagdish N. Sheth Set Introduction - Jagdish N. Sheth Volume Introduction - Abba M.
Krieger and Eric BradlowAdaptive Conjoint Analysis: Some Caveats and Suggestions International Portfolio Analysis and Strategy: The Challenge of the 80s (Reibstein, Jain) - Abba M. Krieger and Manoj AgarwalIndividualized Hybrid Models for Conjoint Analysis - Abba M. KriegerHierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs - Peter J. Lenk, Wayne S. DeSarbo and Martin R. YoungCompletely Unacceptable Levels in Conjoint Analysis: A Cautionary Note - Abba M. Krieger and Pradeep BansalConjoint Internal Validity under Alternative Profile Presentations - Kristiaan Helsen and Bruce ShandlerCross-Validation Assessment of Alternatives to Individual-Level Conjoint Analysis: A Case Study - Kristiaan HelsenA Cross Validation Test of Four Models for Quantifying Multiattribute Preferences - Abba M. Krieger and Manoj AgarwalEffect of Level of Disaggregation on Conjoint Cross Validations: Some Comparative Findings - Abba M.
Krieger and U.N. UmeshA Hybrid Conjoint Model for Price-Demand Estimation - Abba M. KriegerModeling Competitive Pricing and Market Share: Anatomy of a Decision Support System - Abba M. KriegerSegmenting Markets with Conjoint Analysis - Abba M. KriegerConjoint Analysis in Marketing: New Developments with Implications for Research and Practice - V. SrinivasanThirty Years of Conjoint Analysis: Reflections and Prospects - Abba M. Krieger and Yoram WindPerspectives of Other Scholars Bob Meyer - Vithala R.
RaoJoel H. Steckel - Paul Green: The Hulk Hogan of MarketingOlivier Toubia - Green, Fields and BridgesVolume 5: Conjoint Analysis: ApplicationsAppendix of SourcesTimelineSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction - Vithala R. RaoThe Vagaries of Becoming (and Remaining) a Marketing Research MethodologistConjoint Analysis: Methods and Applications - Jerry Wind and Vithala R. RaoProductService Design and OptimizationA Consumer-based Approach to Designing Product Line Extensions - Abba M. KriegerA Componential Segmentation Model with Optimal Product Design FeaturesCourtyard by Marriott: Designing a Hotel Facility with Consumer-based Marketing Models - Jerry Wind, Douglas K. Shifflet and Marsha ScarbroughEvaluating New Products - Abba M.
Krieger and Terry VavraEvaluating EZPass: Using Conjoint Analysis to Assess Consumer Response to a New Tollway Technology - Terry G. Vavra and Abba M. KriegerConsumer Evaluation of "Really New" Services: The TrafficPulse System - Abba M. Krieger, Leonard Lodish, Jim D''Arcangelo, Chris Rothey and Paul ThirtyMarket Segmentation and Product PositioningQuick and Simple Benefit Segmentation - Abba M. Krieger and Catherine M. SchafferConjoint Analysis with Product-Positioning Applications - Abba M. KriegerPricing and Bundling AnalysisConjoint Analysis of Price Premiums for Hotel Amenities - Stephen M. Goldberg and Yoram WindApplying Conjoint Analysis to Product Assortment and Pricing in Retailing Research - Jeffry SavitzA Decision-Support System for Developing Retail Promotional Strategy - Vijay Mahajan, Stephen M.
Goldberg and Pradeep K. KediaBranding and Com.