Volume 1: Appendix of SourcesSeries Introduction - Jagdish N. ShethSet Introduction - Jagdish N. ShethVolume Introduction: Professor Varadarajan, the Ambidextrous Researcher - Sundar BharadwajSTRATEGIC MARKETING, MARKETING STRATEGY AND MARKET STRATEGYStrategic Marketing and Marketing Strategy: Conceptual Domain, Definition, Fundamental Issues and Foundational PremisesStrategic Marketing and Marketing StrategyMarketing StrategyStrategic Marketing, Marketing Strategy and Market StrategyMarketing Strategy: Discerning the Relative Effects of Product and Firm CharacteristicsMarketing Strategy: An Assessment of the State of the Field and Outlook - Satish JayachandranMetamorphosis in Strategic Market Planning - Vijay Mahajan and Roger A. KerinCustomers as Co-producers: Implications for Marketing Strategy Effectiveness and Marketing Operations Efficiency - Kartik KalaignanamControlling the Uncontrollable: Managing your Marketing Environment - Terry Clark and William M. PrideMarketing Strategies in ActionIntensive Growth Strategies: An Extended ClassificationIntensive Growth StrategiesCORPORATE, BUSINESS AND MARKETING STRATEGY AND STRATEGY INTERDEPENDENCIESDelineating the Scope of Corporate, Business and Marketing Strategy - Terry ClarkResearch on Corporate Diversification: A Synthesis - Vasudevan RamanujamStrategic Interdependence in Organizations: Deconglomeration and Marketing Strategy - Satish Jayachandran and Chris WhiteStrategy Content and Process Perspectives RevisitedMarketing''s Contribution to Strategy: The View from a Different Looking GlassPERSPECTIVES OF OTHER SCHOLARSRajan Varadarajan: Becoming a Legend- Leaving a Legacy - Roger KerinRajan Varadarajan: A Personal Appreciation by Terry ClarkThe Contributions of Rajan Varadarajan to Understanding of Strategic Marketing, Marketing Strategy and Market Strategy - Neil MorganA Retrospective on Rajan Varadarajan''s Contributions to Marketing Strategy - Raji SrinivasanRajan Varadarajan: A Steward and a Shepherd - Mark HoustonRajan Varadarajan''s Contributions to Strategic Marketing: An Impressive Body of Work by an Exemplary Scholar - A. ParasuramanContributions of Rajan Varadarajan to Marketing Scholarship: A Commentary - Sridhar N. RamaswamiSundar Bharadwaj Interviews - Rajan VaradarajanVolume 2: Appendix of SourcesSeries Introduction: Jagdish N. ShethSet Introduction: Jagdish N.
ShethVolume Introduction: Strategic Marketing and Innovation - G. Tomas M. HultSTRATEGIC MARKETING: CONSTRUCTS, THEORIES, CONCEPTUAL FRAMEWORKS AND MODELSToward an Integrated Model of Business Performance - G. Sundar BharadwajA Two Factor Classification of Competitive Strategy VariablesSuccess Producer and Failure Preventer Marketing Skills: A Social Learning Theory Interpretation - Daryl O. McKee, Jeffrey S. Conant, and Mike P. MokwaThe Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing - Valerie A. Zeithaml and Carl P.
ZeithamlTheory of Multi-market Competition: A Synthesis and Implications for Marketing Strategy - Satish Jayachandran and Javier GimenoSustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions - Sundar G. Bharadwaj and John FahyFirst-Mover Advantage: A Synthesis, Conceptual Framework and Research Propositions - Roger A. Kerin and RoFirst-Mover Advantage in an Internet-enabled Market Environment: Conceptual Framework and Propositions - Manjit S. Yadav and Venkatesh ShankarBrand Portfolio, Corporate Image, and Reputation: Managing Brand Deletions - Mark P. DeFanti and Paul S. BuschA Model of Marketing Knowledge Use Within Firms - Anil MenonEnvironmental Management: The Construct and Research Propositions - Terry Clark and William M. PrideThe Sustainable Growth Model: A Tool for Evaluating the Financial Feasibility of Market Share StrategiesProduct Portfolio Analysis and Market Share Objectives: An Exposition of Certain Underlying RelationshipsResearch on Market Orientation: Lessons Shared and Issues Discussed in a Doctoral SeminarINNOVATIONFortune at the Bottom of the Innovation Pyramid: The Strategic Logic of Incremental InnovationsInnovating for Sustainability: A Framework for Sustainable Innovations and a Model of Sustainable Innovations OrientationGenerating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics - Lisa C. Troy and David M.
SzymanskiRetailing Innovations in a Globalizing Retail Market Environment - Werner Reinartz, Benedict Dellaert, Manfred Krafft, and V. KumarPERSPECTIVES OF OTHER SCHOLARSThoughts about the Marketing and Business Contributions of Professor Rajan Varadarajan - Philip KotlerA Retrospective on the Legendary Research and Career of Rajan Varadarajan - Roger J. CalantoneReflections on the Distinguished Research of Professor Rajan Varadarajan - Naresh K. MalhotraTomas Hult Interviews Rajan VaradarajanVolume 3: Appendix of SourcesSeries Introduction: Jagdish N. ShethSet Introduction: Jagdish N. ShethVolume Introduction: Making Marketing Strategy Accountable--A Synthesis of the Foundational works of Rajan Varadarajan - Shrihari SridharCORPORATE, BUSINESS AND MARKETING STRATEGY AND PERFORMANCEProduct Diversity and Firm Performance: An Empirical InquiryDiversification and Performance: A Reexamination Using a New Two Dimensional Conceptualization of Diversity in Firms - Vasudevan RamanujamDiversification and Measures of Performance: Additional Empirical Evidence - Paulette DubofskyThe Corporate Performance Conundrum: A Synthesis of Contemporary Views and an Extension - Vasudevan RamanujamStrategic and Organizational Sources of Superior Corporate Performance - Vasudevan RamanujamAn Analysis of the Market Share-Profitability Relationship - David M. Szymanski and Sundar G. BharadwajStandardization vs.
Adaptation of International Marketing Strategy: An Empirical Investigation - David M. Szymanski and Sundar G. BharadwajDoes Success Diminish Competitive Responsiveness? Reconciling Conflicting Perspectives - Satish JayachanMarket Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture and Information Use - J. Chris White and Peter A. DacinStrategic Types, Distinctive Marketing Competencies, and Organizational Performance: A Multiple Measures-Based Study - Jeffrey S. Conant, Michael P. MokwaStrategic Adaptability and Market Performance: A Market Contingent Perspective - Daryl O. McKee and William M.
PrideCompetitive Position Effects and Market Share: An Exploratory Investigation - William R. DillonIntensive Growth Strategies: A Closer Examination - William R. DillonRobustness of Ordinal Measures of Competitive Strategy Variables Employed in Strategy Research: A PIMS Data Based Exposition - A. ParasuramanThe Future of Strategic Market Planning: A Survey of U. S. Firms - A. Parasuraman)Future Strategic Emphases in Service vs. Goods Businesses - A.
ParasuramanThe Marketing Planning Orientation of Hospitals: An Empirical Study - Daryl O. McKee and J. VassarA Taxonomy of Marketing Planning Styles - Daryl O. McKee and J. VassarCRM Implementation: Effectiveness Issues and Insights - Timothy Bohling, Douglas Bowman, Steve LaValle, Vikas Mittal, Das Narayandas, and Girish RamaniPERSPECTIVES OF OTHER SCHOLARSUncovering Rajan''s ''Strategy'' for Marketing Strategy: Commentary on Rajan Varadarajan''s Work in Strategy and Performance - V. Kumar and J. Andrew PetersenOn the Strategic Vision of Rajan Varadarajan: A Commentary on Selected Works--Commentary on Rajan Varadarajan''s Work in Strategy and Performance - Girish Mallapragada and Rajdeep GrewalCorporate Diversification Reconceptualized--Commentary on Rajan Varadarajan''s Work in Strategy and Performance - Vikas Mittal and Kyuhong HanHari Sridhar Interviews Rajan VaradarajanVolume 4: Appendix of SourcesSeries Introduction: Jagdish N. ShethSet Introduction: Jagdish N.
ShethVolume Introduction: Dr. Rajan Varadarajan--A True Scholar by - Peggy CunninghamINTER-ORGANIZATIONAL COOPERATION: HORIZONTAL AND VERTICAL ALLIANCESStrategic Alliances: A Synthesis of Conceptual Foundations - Margaret H. CunninghamSymbiotic Marketing Revisited - Daniel RajaratnamCause Related Marketing: A Co-alignment of Marketing Strategy and Corporate Philanthropy - Anil MenonHorizontal Cooperative Sales Promotion: A Framework for Classification and Additional PerspectivesJoint Sales Promotion: An Emerging Marketing ToolAsymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? - Kartik Kalaignanam, and Venkatesh ShankarOutsourcing: Think More ExpansivelyOffshore Outsourcing of Customer Relationship Management: Conceptual Model and Propositions - Kartik KalaignanamMARKETING STRATEGY IN AN INTERNET ENABLED MARKET ENVIRONMENTMarketing Strategy and the Internet: An Organizing Framework - Manjit S. YadavMarketing Strategy in an Internet Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years - Manjit S. YadavCompetitive Strategy in a Global Electronic Marketplace: Extant Strategy Perspectives Revisited - Manjit S. YadavMarketing Operations Efficiency and the Internet: An Organizing Framework - Kartik Kalaignanam and Tarun KushwahaInteractivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research - Manjit S. YadavUnderstanding Product Migration to the Electronic Marketplace: A Conceptual Framework - Manjit S. YadavHow Task-Facilitative Interactive Tools Foster Buyers'' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace - Pranjal Gupta, Manjit S.
YadavInteractive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions - Raji Srinivasan, Gautham Gopal Vadakkepatt, Manjit S. Yadav, Paul A. Pavlou, Sandeep Krishnamurthy, and Tome KrausePerspectives of Other ScholarsCelebrating the Contributions of Rajan Varadarajan to Marketing Strategy and More - George S. DayRajan Varadarajan:.