VOLUME 1: Planned Social Change and the Diffusion of InnovationAppendix of SourcesLegends in MarketingLegends in Marketing: Gerald ZaltmanVolume Introduction: Double Agent for Change: Jerry Zaltman''s Contributions to Planned Social Change and the Diffusion of InnovationsMarketing Inference in the Behavioral Sciences - Gerald Zaltman Child Feeding Practices, Communication Behavior and Education in Costa Rica - Gerald Zaltman, Juan Altwood and Graciela Carrillo On the Nature of Innovations - Gerald Zaltman and Nan Lin Social Marketing: An Approach to Planned Social Change - Philip Kolter and Gerald Zaltman Health Service Marketing: A Suggested Model - Gerald Zaltman and Ilan VertinskyExtracts from Creating Social Change - Gerald Zaltman, Philip Kotler and Ira Kaufman Extracts from Innovations and Organizations - Gerald Zaltman, Robert Duncan and Jonny Holbek Extracts from Processes and Phenomena of Social Change - Gerald ZaltmanBroadening Concepts of Consumer Behavior - Brian Sternthal and Gerald Zaltman Strategies for Diffusing ''Social'' Innovations'' - Gerald Zaltman The Broadened Concept: Toward a Taxonomy of Consumption Situations - Brian Sternthal and Gerald ZaltmanExtracts from Marketing, Society, and Conflict - Sidney Levy and Gerald Zaltman Extracts from Dynamic Educational Change - Gerald Zaltman, David H. Florio and Linda A. Sikorski Extracts from Strategies for Planned Change - Gerald Zaltman and Robert Duncan Social Marketing and a Consumer Based Theory of Marketing - Gerald Zaltman and Pol Jacobs Client and Agency Requirements in the Design of Consumerism Programs - Gerald Zaltman and Allan D. ShockerToward A Theory of Planned Social Change: Alternative Perspectives and Ideas - Robert F. Rich and Gerald Zaltman Knowledge Utilization as Planned Social Change - Gerald Zaltman Theory-in-Use Among Change Agents - Gerald ZaltmanPerspectives of Other ScholarsMarketing''s Debt to a Prime Mover in Social Marketing: - Richard P. Bagozzi Social Marketing, Social Change and Metaphor Elicitation: The Zaltman Legacy: - Alan R. Andreasen An Essay about Jerry Zaltman''s Contributions: - Philip Kotler Marketing Health Services: Reflections on the Making of a Model: - Ilan Vertinsky Appreciating Gerald Zaltman: - Nan Lin InterviewChristine Moorman interviews Jerry ZaltmanVOLUME 2: Zaltman Metaphor Elicitation TechniqueAppendix of SourcesLegends in MarketingLegends in Marketing: - Gerald Zaltman Volume Introduction: The Zaltman Metaphor Elicitation Technique: - Robin A. Coulter Seeing the Voice of the Customer: The Zaltman Metaphor Elicitation Technique - Gerald Zaltman and Robin Higie Amidword: Anthropology, Metaphors & Cognitive Peripheral Vision - Gerald Zaltman Seeing the Voice of the Customer: Metaphor-Based Advertising Research - Gerald Zaltman and Robin Higie Coulter Metaphorically Speaking - Gerald Zaltman Rethinking Market Research: Putting People Back In - Gerald Zaltman Seeing through the Customer''s Eyes with Computer Imaging - Gerald Zaltman and Linda J.

Schuck Consumer Researchers: Take a Hike! - Gerald Zaltman Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique - Robin A. Coulter, Gerald Zaltman and Keith S. CoulterInterviewing the Mind/Brain: Response Latency and Neuroimaging - Gerald Zaltman Come to Think of It - Gerald Zaltman A Behavioral Window on the Mind of the Market: An Application of the Response Time Paradigm - Fred W. Mast and Gerald Zaltman How to Think Deeply - Gerald Zaltman and Lindsay Zaltman Foundations of Deep Metaphors - Gerald Zaltman and Lindsay Zaltman Metaphor in Advertising - Gerald Zaltman and Dara MacCaba Perspectives of Other ScholarsGrounding ZMET in the Qualitative Research Paradigm: - Alladi Venkatesh Casting a Wide and Wonderful Net: - Elizabeth Hirschman ZMET in the World of Business: - Jerry Olson Interview: Zaltman on ZMET: - Robin A. Coulter VOLUME 3: Consumer Behavior Research Appendix of Sources Legends in Marketing Legends in Marketing: Gerald Zaltman Volume Introduction: Overview of Jerry Zaltman''s Contributions to Consumer Behavior: The Deep Meaning of a Career Revealing Insights about People - Melanie Wallendorf I: Gerald Zaltman''s Contributions: Bringing New Ideas into Consumer Behavior Research Extracts from Marketing: Contributions from the Behavioral Sciences Gerald Zaltman Metatheory in Consumer Behavior Research: Rap Session Position Paper - Gerald Zaltman, Reinhard Angelmar and Christian Pinson Theories of Diffusion - Gerald Zaltman and Ronald Stiff Sociology: The Missing Chunk or How Weve Missed the Boat - Gerald Zaltman and Melanie Wallendorf The Science of Marketing, and Marketing as Science - Thomas V. Bonoma and Gerald Zaltman Extracts from Consumer Behavior: Basic Findings and Management Implications - Gerald Zaltman and Melanie Wallendorf Presidential Address - Gerald Zaltman Fellow''s Award Speech: One Mega and Seven Basic Principles for Consumer Research - Gerald Zaltman Applications of cognitive neuroscience in Consumer Behavior - Steven Kosslyn, Kathryn Braun and Gerald Zaltman Lessons Learned during a Career - Gerald Zaltman II: Gerald Zaltman''s Contributions: Developing a Behavioral Perspective on Organizational Buyer Behavior Organizational Buying Behavior: Hypotheses and Directions - Gerald Zaltman and Thomas V. Bonoma Extracts from Industrial Buying Behavior - Thomas V. Bonoma, Gerald Zaltman and Wesley Johnston The Dyadic Paradigm with Specific Application toward Industrial Marketing - Thomas V.

Bonoma, Richard Bagozzi and Gerald Zaltman Measuring Multiple Buying Influences - Ajay Kohli and Gerald Zaltman Influence Strategies in Buying Centers - R. Venkatesh, Ajay Kohli and Gerald Zaltman III. Gerald Zaltman''s Contributions: Consumer Metaphors and Thinking Extracts from Backward Framing through Memory Reconstruction - Kathryn A. Braun and Gerald Zaltman Eliciting Mental Models through Imagery - Gerald Zaltman Extracts from How Customers Think: Essential Insights Into the Mind of the Market - Gerald Zaltman Memory Change: An Intimate Measure of Persuasion - Kathy Braun-Latour and Gerald Zaltman Perspectives of Other Scholars Reflections on Gerald Zaltman''s contributions to bringing new ideas into consumer behavior research - Vince Barabba Reflections on Gerald Zaltman''s contributions to developing a behavioral perspective on Industrial Buyer Behavior - Wesley Johnston Reflections on Gerald Zaltman''s contributions to research on consumer metaphors and thinking - Kathryn Braun LaTour Interview with Gerald Zaltman Melanie WallendorfVOLUME 4: Marketing ManagementAppendix of SourcesLegends in MarketingLegends in Marketing: - Gerald Zaltman Volume Introduction: What Jerry is Telling Us about Marketing ManagementCulture and Market Communication - Gerald Zaltman Signs and the Sharing of MeaningEthics in Marketing Research: Their Practical Relevance - Alice M. Tybout and Gerald Zaltman Targeting Prospects for a New Product - Philip Kotler and Gerald Zaltman The Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The True Customers of Market Research - Vincent P. BarabbaRelationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations - Christine Moorman, Gerald Zaltman and Rohit Deshpande Ignorance, Knowledge, Wisdom and Questioning in the Development of Decision Maker'' Theories - Gerald Zaltman and Richard StaelinFactors Affecting Trust in Market Research Relationships - Christine Moorman, Rohit Deshpande and Gerald Zaltman The Human Element in Marketing Strategy-A Look at the Creative and Subjective Side - Das Narayandas and Jerry Zaltman These Catepillars Foreshadow Great Butterflies - Luc Wathieu and Gerald Zaltman Rooting Marketing Strategy in Human Universals - Luc Wathieu, Yu Liu and Gerald ZaltmanWhat Do "Really Good" Managers and "Really Good" Researchers Want of One Another? - Lindsay Zaltman, Olson Zaltman and Gerald Zaltman Perspectives of Other ScholarsThinking Expansively: Reflections on Jerry Zaltman - Debbie MacInnisJerry Zaltman as Co-Author of Life Stories - Daniel C. Smith Personal Reflections on Jerry Zaltman''s Influence - Christian Pinson VOLUME 5: Marketing TheoryAppendix of SourcesLegends in MarketingLegends in Marketing: - Gerald ZaltmanVolume Introduction: Theory Construction and Knowledge Use - Manjit S.

Yadav Overview of IssuesMetatheory and Consumer Research - Gerald Zaltma, Christian R.A. Pinson and Reinhard Angelmar Points of View - Gerald Zaltman, Karen Lemasters and Michael Heffring Current Issues in Philosophy of Science: Implications for the Study of Marketing - William J. Sauer, Nancy Nighswonger and Gerald ZaltmanReflections on ThinkingBeing Interesting - Gerald Zaltman, Karen Lemasters and Michael Heffring Breaking Out of the Box: Meaning and Means - Gerald ZaltmanThe Lack of Heresy in Marketing - Gerald Zaltman and Thomas V. Bonoma The Sociology and Psychology of Comfort Zones - Gerald Zaltman and Linda Price Thinking MechanicsCausality - Gerald Zaltman, Karen Lemasters and Michael Heffring Deductive and Inductive Thinking - Gerald Zaltman, Karen Lemasters and Michael Heffring Building TheoryThe Nature of ConceptsAn Examination of Concept Validity - Reinhard Angelmar, Gerald Zaltman and Christian Pinson Validity Importance in Consumer Research: Some Pragmatic Issues - Allen D. Shocker and Gerald Zaltman The Nature of PropositionsTheoriesConstructing Theories-in-UseThinker Toys: Concepts, Propositions, and TheoriesBook Review: On Becoming a Social Scientist: From Survey Research and Participant Observation to Experiential Analysis - Robert A. Peterson and Roger A. Kerin Foreword to Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory - Gerald Zaltman Assessing TheoriesEvaluating TheoriesHow Do We Know We Know: Reality TestsEvaluating TheoryUses of TheoriesThe Nature of ExplanationThe Nature of PredictionMetacriteria for ControlPerspectiv.