From an Idea to Nike : How Marketing Made Nike a Global Success
From an Idea to Nike : How Marketing Made Nike a Global Success
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Author(s): Sichol, Lowey Bundy
ISBN No.: 9781536453096
Pages: 128
Year: 201902
Format: Trade Cloth (Hard Cover)
Price: $ 29.24
Status: Out Of Print

Digs into the marketing campaigns that turned this running-shoe company into the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable.


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