Acknowledgements List of Illustraions Abbreviations Transcription and Editorial Practice Introduction 1 "In Sundry Hands": Patronage, Human Capital, and Print Agents as Tastemakers 1 Cultural Capital and Luxury Consumption 2 "My Present a Book" 3 Quality Control 4 Devotion as Prestigious Brand Identity 5 Exclusive Popularity2 "Read, Reape, and Returne": Emotional Branding and the Profit of Reading 1 Affective Marketing and Labour as Capital 2 "My Paines and Charges": Articulating the Labour of the Press 3 "Purchase Praise": Richard Jones's Brand Personality3 "Before thou begynneth to read": Visual Consumption as Brand 1 The Structure of Protestant Devotion 2 Adam Islip's Visual Signposting and Multimodal Designs 3 Thomas Archer's Visual Branding Strategies4 "An Instrument of Iron": Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth's A Godly Meditation of the Soul 1 Gendered Commodities: Religious and Emotional Capital 2 Bale's 1548 Edition: Commodifying the Religious Experience 3 Religious Identity and Self-Marketing: James Cancellar's 1580 Edition 4 Religion in the Household: Thomas Bentley's Monument of Matrons 5 Seventeenth-Century Markets: The Capital of Household Devotion5 "Printed in Utopia": Marketing Genre across a Century 1 Cultural Branding and Utopia 2 Creating a National Brand: Abraham Vele, Thomas Creede, and Bernard Alsop's Editions 3 Generic Cultural Branding6 Immaterial Labour, Mass Intellectuality, and the New Digital Agents 1 Researching Paratexts and Print Agents 2 Immaterial Labour, User-Experiences, and Credit Structures Conclusion Bibliography Index.