Huge social media engagement with 14.2m followers on Instagram/ #rolex 14.6m posts and 40.2k Tik Tok followers 1 of the top 5 super-brands in the UK and resident in Forbes' list of the world's most powerful brands 6th in Luxe best luxury brands online in 2022 World-wide reach and appeal: Rolex featured in 39 rankings including most valuable Apparel brand, biggest Switzerland brands and best global brands (Brand Finance) Opens up possibe male gift markets and avenues Little Books of Fashion have sold over 2 million copies in English language alone and sold in multiple territories More millennials than ever are investing in a Rolex timepiece and the resell market bigger than ever The ultimate Oscars accessory: celebrity fans include Tom Hardy, Mark Wahlberg, Keanu Reeves, Reese Witherspoon and Kim Kardashian.