Once considered the realm of the lonely and desperate, sites like eHarmony, Match, OkCupid, and Plenty of Fish have been embraced by pretty much every demographic. Dating has been transformed from a daunting transaction based on scarcity to one in which the possibilities are almost endless. Now anyone can search for exactly what they want, connect with more people, and get more information about those people than ever before. As journalist Dan Slater shows, online dating is changing society in more profound ways than we imagine. He explores how these new technologies, by altering our perception of what's possible, are reconditioning our feelings about commitment and challenging the traditional paradigm of adult life. Slater takes readers behind the scenes of a fascinating business. Dating sites capitalize on our quest for love, but how do their creators' ideas about profits, morality, and the nature of desire shape the virtual worlds they've created for us? 'A fascinating romp through the world of online dating, packed with anecdoates about how people are adapting (or not) to love on the Internet.' Bethany McLean, coauthor of The Smartest Guys in the Room 'Journalist Dan Slater has dug in manfully to explain how technology is transforming how we meet and fall in love.

' The Wall Street Journal 'In this artful examination of our techno-romantic universe, Dan Slater offers and eye-opening look at the ways our very own behaviors and desires have been forever changed.' Jessica Massa and Rebecca Wiegand, cocreators of The Gaggle and WTF Is Up With My Love Life?!.