About the author ix Preface xi Introduction xiii 1 The case for proactive career development 1 Why leaders should be aware of the future of work and its impact on jobs and careers, and what leaders can do to prepare for this future 2 Reimagining careers 15 How leadership, creativity, research and analysis, together with transferable skills, can help employees reinvent themselves to align with the changing world of work 3 Fit your own mask first 25 Why self-knowledge is so important for progressive leaders seeking to help employees with their careers 4 Building career self-insight 37 How to develop self-insight for career development applications (including easy and quick practical exercises) 5 What's your personal brand? 65 Why personal branding matters (with practical tips for successful and effective personal brand management) 6 The goal of goal setting 77 How leaders can help employees to define career goals and maintain their focus on them 7 Who motivates the motivator? 87 Untangling truths and myths of motivation to understand the involvement of our inner drivers in our pursuit of career goals 8 The skilled listener 101 How leaders can use the critical skill of deep listening in career conversations (including why this leadership capability should be continually developed) 9 Facilitating communication techniques 109 Why leaders should choose their words carefully (including the benefits of a growth mindset and how leaders can reframe their communications for better career conversations) 10 Structuring unstructured conversations 123 Why structuring unstructured career conversations works 11 Leading a career conversation 145 How to start and lead career conversations (some useful tips) 12 Ethics and protocols for career development 153 Ethical considerations and essential protocols for conducting career development conversations 13 Now you're ready to hold career conversations! 163 A recap of learnings, and why written career plans are essential for career success (including a useful template to follow) References and further reading 171 For leaders interested in further building their knowledge and capability in effective, self-directed career development support Index 177.