Delanie Fischer: Fischer is part of the Self-Helpless podcast with Kelsey Cook and will use this platform to promote the book. Their podcast has 15.8k followers on Instagram and a 4.8 rating on both Spotify and Apple Podcasts; the latter of which is comprised of 2.9k reviews. Self-Helpless has received millions of downloads. With a comedy background and having her comedic education podcast, Self-Helpless , going on eight years, some of her closest friends are professional entertainers. Taylor Tomlinson (stand-up comedian and TV host), Kelsey Cook (stand-up comedian), and Em Schulz (podcaster and NYT bestselling author)--two of them being non-drinkers who love books, and the other being mostly plant-based, make them great fits to plug MockTales.
She will also be uploading a dynamic ad for MockTales to her podcast, which will play 24/7 on all 400+ of the episodes as a fun 30-90 second ad. The podcast gets between 50k - 100k downloads each month. She will incentivize her listeners to purchase and gift the book (whether it's signed copies of the book, a digital freebie of some kind, etc.). Her friends and comedians, Kane Holloway and Greg Behrendt ( NYT bestselling author), are sober and have a lot of connections in that space. The alcohol-free community on social media is also booming and she's happy to collaborate with notable influencers and authors. She can offer free sponsorship spots on her podcast, guest interview spots, etc. if needed to sweeten the deal for any test-runs of MockTales for online platforms, or in brick and mortar.
As the head comedy writer for PETA's celebrity print and video campaigns, she plans to connect with her department about MockTales getting included in celebrity gifting and events. They gift celebrities vegan recipe books in a variety of gift baskets throughout the year, so MockTales aligns well. She's also had guests like Preacher Lawson, Nikki Glaser, Ed Winters, Dr. Natalie Crawford, Leo Babauta, Pete Holmes, etc. on the podcast, all of whom are vegan and/or non-drinkers. She can share copies of MockTales with past guests and can also gift new guests the book as a thank you for being on the show.