Ferruccio Lamborghini chose to use a raging bull on his logo as a way to represent himself and the power of his cars. Lamborghinis are closely inspected before they are turned over to each customer. Discover more in Lamborghini, a title in the Supercars series. This series explores the history, models, and accomplishments of some of the most iconic car companies. Supercars is a series of AV2 media enhanced books. A unique book code printed on page 2 unlocks your interactive eBook. These books come alive with video, audio, weblinks, slideshows, activities, and much more. Book jacket.