"Nobody likes a hater, and Nick Sonderup can show you how to avoid being one. (Or how to stop, if you're already there.) Written with wit and verve and loaded with real-world examples, practical advice and hard-won wisdom, How Not to Hate Advertising will delight anyone who wants to fall back in love with their own creativity." - Jeremy Egner, New York Times TV editor and author of Believe: The Untold Story Behind Ted Lasso "Nick's book is a no-nonsense playbook for creatives in advertising, zeroing in on career pain points that can derail you. Drawing from years in the trenches, he dishes out practical wisdom to turn obstacles into opportunities. It's super powerful--don't miss this one." - Scott Goodson, Founder of StrawberryFrog "When you truly love something, you'll do anything, even write a book, in order to save it. How Not to Hate Advertising is a must read for the next generation of creative leaders looking for invaluable insights cosplaying as humorous, humble advice.
" - Julie Rutigliano, Executive Creative Director ".Author Nick Sonderup is here to tell it straight: this job can grind you down and steal your weekends but still, bafflingly, be the thing you keep coming back to.Throughout the pages, Sonderup throws in some very useful survival hacks: how to sit through a creative review without questioning your career choices, how to stop treating awards like emotional support animals and how to lead without becoming the very boss you once swore you'd never be. By the end, you'll be reminded that, despite the circus, the egos and the endless decks--so many decks--it's all worth it for the moments when we make something that breaks through." - Dave Kuhl, Communication Arts.