Commitment, innovation and entrepreneurship are undoubtedly essential for achieving success in any organisation. But what makes them possible is 'trust' - an issue recognised as increasingly significant and a foundation for effective co-operation and management. This book examines the concept of trust in business. The author argues that, despite the numerous scandals afflicting business, the growth of spin and a loss of faith in business leaders with strong values, trust remains essential for sustaining organisational success and effectiveness. Trust is the basis for effective relationships, whether with customers, suppliers, shareholders or employees. Trust is essential, has been neglected for too long, and is a potent source of competitive advantage. Sprenger highlights the benefits of trust whilst also recognising the difficulties inherent in the subject. But ultimately, trust creates more value than any value-adding management concept.