An instant Top 10 UK bestseller Shortlisted for Lifestyle & Illustrated Book of the Year at The British Book Awards 2025 As seen with the Queen With an army of social media followers and a lavish pink Mohican, Spud Man aka Ben Newman, has turned the baked potato into an artform - and he's only too happy to teach those of us who can't make the potato pilgrimage to his van the secret of a good spud. We're talking next-level baked potato mastery here. Featuring 40 recipes for delicious baked potato combos and various spin-off dishes, this book is more than just recipes - it's a lifestyle. It's about embracing the humble spud and unleashing its full flavour potential. Whether you're a seasoned SpudFan or a curious newbie, this book will have you baking up a storm. Recipes include: Lebanese chicken shawarma, the currywurst jacket, chorizo shakshuka, pizza loaded potato skins, poutine-style cheesy spuds and many more. Featuring: * The definitive baked potato cooking method * Spud trivia (did you know potatoes can grow in space?) * Spudtastic jokes (so cheesy, they're gouda!) * SpudFacts (did you know eat 375 million tons of potatoes a year) Tongue-in-cheek, very gifty, but ultimately delicious, this book brings us the jacket potato in all its glory and near infinite variety of toppings. Huge social media profile, perfect for TikTok shop.

3.5m followers on TikTok, 1.1m Facebook followers and 230k Instagram followers as of May 2024 Fantastic stocking-filler Great impulse tillpoint purpose Could be positioned near baking potatoes in supermarkets A perennial favourite for people from all walks of life, popular around the world. 40 quick and easy recipes Competition: the yorkshire pudding bookbook; Heinz Beanz Book; The Hungry Student; Mac & Cheese; Max's Sandwich Book; British Cheese on Toast, The Cheese Life; Potato; The Beefy Boys; Bored of Lunch; Pinch of Nom; Ladbaby. James Martin; Heather Thomas; Steve Parker; Hayley Dean; Jon Watts.