Dr Peter Steidl has lived in Austria, Germany, the United Kingdom and Australia and has carried out assignments in 20 countries on five continents. His clients include a number of Fortune Global500 corporations, start-up companies, professional services firms, federal and state government agencies and not-for-profit organizations. Peter has an MBA and PhD from Vienna University, served on the permanent staff of Vienna University and Adelaide University, teaching in the MBA program, and is currently Visiting Adjunct Professor at Curtin University in Perth.He is a principal of Marketing1Up, an on-line professional development program, and course author of the Consumer Behavior & Neuromarketing, Revitalizing the Mature Brand, Revitalizing the Agency, and The Retreat courses.Always interested in new experiences, he has been a Temporary Advisor to the World Health Organization, represented Australia at the European Center for Social Science Research and Documentation, represented Austria as Honorary Consul for South Australia and the Northern Territory, and served on government boards and committees as well as on the boards of not-for-profit organizations.Peter is a prolific writer. His most recent books include: Waking the Giant. Revitalizing the mature brand, Wiley 2009, Survive, Exploit, Disrupt.

Action guidelines for marketing in a recession, Wiley 2009 and The Book of Change. Why you fail and how to succeed. Make the changes you want and make them stick, Creative Space 2011.Peter can be contacted via email on peter.steidl@proteusconnection.com or on LindedIn.