Survive, Exploit, Disrupt Action Guidelines for Marketing in a Recession During a recession too much time can be spent trying to guess what impact it may have, while too little time is spent exploring the strategic options available. Survive, Exploit, Disrupt addresses the need for companies to shift their strategic thinking during an economic downturn. As trends change and consumer behaviour becomes less predictable, companies that triumph over economic downturn fall into three categories: survivors, exploiters and disrupters. This book shows executives how to navigate their way through the many challenges a recession represents for their business, and capitalise on the opportunities these periods of upheaval present. Mindshare is a global media and marketing network with billings in excess of US$23 billion. It offers strategic partnership to some of the world's leading brands, including Nike, Motorola, Unilever, Diageo, Nestlé, GSK, HSBC, Ford and IBM. The company offers services that include business analytics, consumer insights, creative communication, marketing ROI, and media planning and buying. Mindshare prides itself on a unique open-source approach and wideranging expertise covering digital and search, mobile, activation, branded content and sponsorships in addition to broadcast and print solutions that transform marketing challenges into tangible business results.

The network consists of 97 offi ces in 67 countries throughout the US, Latin America, Europe, Middle East and Asia-Pacifi c. Mindshare is a member of WPP, the world's leading communications services group. For more information, please visit .