Contents Preface Acknowledgements 1. Why We Consume Marx, alienation and consumption Social emulation The Romantic ethic Notes 2. Consumption as Manipulation The Frankfurt School The Leavisism The mythologies of Roland Barthes Problems with the cultural-consumption-as-manipulation model Notes 3. Consumption as Communication Conspicuous consumption Consumption as culture Consumption as class struggle Consumption as secondary production Notes 4. Consumption as Production Hermeneutics The Constance School Interpretative communities Reading formations and paratextuality 5. Media Consumption The Encoding/Decoding Model Watching Dallas Dallas and cultural imperialism Notes 6. Non-Media-Centric Media Consumption Television talk Family television Talking with television Notes 7. Consumption and Identities We are what we consume Identities and performativity Identities and displaced meaning Thinking consumption and identities historically Notes 8.

Consumerism and Consumer Society Consumption and consumerism Birth of consumer society Anti-consumption Advertising and the organisation of desire Notes 9. Consumption and Cultural Studies The determining role of production Textualism Consuming with Gramsci Notes References lt;/P> Notes 4. Consumption as Production Hermeneutics The Constance School Interpretative communities Reading formations and paratextuality 5. Media Consumption The Encoding/Decoding Model Watching Dallas Dallas and cultural imperialism Notes 6. Non-Media-Centric Media Consumption Television talk Family television Talking with television Notes 7. Consumption and Identities We are what we consume Identities and performativity Identities and displaced meaning Thinking consumption and identities historically Notes 8. Consumerism and Consumer Society Consumption and consumerism Birth of consumer society Anti-consumption Advertising and the organisation of desire Notes 9. Consumption and Cultural Studies The determining role of production Textualism Consuming with Gramsci Notes References dentities and performativity Identities and displaced meaning Thinking consumption and identities historically Notes 8.

Consumerism and Consumer Society Consumption and consumerism Birth of consumer society Anti-consumption Advertising and the organisation of desire Notes 9. Consumption and Cultural Studies The determining role of production Textualism Consuming with Gramsci Notes References.