Every year corporations spend billions of dollars in pursuit of change. Some are successful. Many are not. Uniting the perspectives of economics, business management and psychology, and casting a critical eye over the big change efforts of more than 30 organizations worldwide, Paul Taffinder brings together the practical action steps needed for business leaders to develop a strategic and tactical route-map for transforming their firms. He shows that real transformation demands an escalation of constructive conflict to produce and sustain the kind of radical change essential in organizations in a globalizing world. The executive actions to achieve big change across all sectors of business are constructed through detailed examples, international case studies and action lists. "Excellent.Spending some time reading this book could be one of the best investments you make.

" Peter Ellwood, Group Chief Executive, Lloyds TSB "A must for CEOs.A powerful journey providing detailed lessons written in a clear and easy, readable style." Russell Evans, Group General Manager, GA Group "With his route-map, Paul Taffinder achieves what in many other books remains an empty promise.brilliant insight.inspiring.A real eye-opener." Dr Siegfried Hoenle, Director, Warburg Dillon Read "Rich with practical lessons, this is a must read for all within organizations who are facing the daunting challenge of riding the many waves of change." Scott G.

Isaksen, President of the Creative Problem Solving Group - Buffalo. Former Director and Professor, The Center for Studies in Creativity, The State University of New York " As we approach the 21st century, this book.delivers fascinating insights into state-of-the-art 'big change' and as such is essential reading for managers in today's frenetic business world." John Coleman, Director, The Change Partnership Ltd.