Electronic Publishing : Avoiding the Output Blues
Electronic Publishing : Avoiding the Output Blues
Click to enlarge
Author(s): Tally, Taz
ISBN No.: 9780130194657
Pages: 330
Year: 200101
Format: Trade Paper
Price: $ 86.80
Status: Out Of Print

PREFACE Many people who are using electronic/desktop publishing systems today are doing so without the benefit of any formal or professional training. Not a few of us have been thrust, dropped, dragged, pulled, pushed, or otherwise cajoled into the world of desktop publishing. However, we have come to enjoy the art, technology, flexibility, and creative tools which are part and parcel of desktop once we figured out how to make it work for us rather than struggle against it. If you are an instructor in electronic graphic arts you have the dual challenges of trying to update your own graphic arts knowledge and expertise, as well as prepare the next generation of graphics professionals with all the knowledge and skills necessary for them to be successful. In addition, the scope and scale of what needs to be taught has expanded. Skills sets such as scanning, image editing and prepress prep, which used to be relegated to the realm of professional specialists, must now be performed routinely by nearly all of us. And whole new media tools such as the World Wide Web have emerged since we went to school. If you are a student who is new to the world of electronic publishing, you are faced with the challenges of learning both the creative side of graphic arts, such as typography, design and images, as well as the considerable (though not as bad as you think it is) task of learning the digital world of computers and computer software, scanners, digital cameras, printers, and the Internet.


All those bits, Bytes, pixels, and vectors are the building blocks of your future. The key to success is learning the fundamentals. That our technology will change is a given. Learning the fundamentals of digital publishing will not only provide us with knowledge and skills to satisfy our current needs, but will provide the foundation which will allow us to grow with along with, and adapt to, our changing technology. Electronic Publishing: Avoiding the Output Blues is an attempt to provide this fundamental information. This book also includes myriad tips and tricks about desktop publishing. I hope this book helps you become a success! Book Walk-Through This book is created in four clearly defined parts plus an appendix. While each part and chapter stands alone, the book is designed to be progressive, starting with the fundamentals of electronic imaging in Part I and progressing with more detailed concepts and information in the following parts.


This book centers around the fundamentals of document construction for print, but includes a chapter on Web graphics and addresses the multipurposing of documents throughout. Chapter Objectives Chapter Objectives are found at the beginning of each chapter. These clearly outline the major points discussed and are useful for both teacher and student as major topic guides to each chapter. Key Terms Key terms are listed at the beginning of each chapter just after the Chapter Objectives. These are the most important terms used in the chapters. Each of these terms will also be found defined in the chapter on terminology, and will be highlighted in the body text. Highlighted Key Terms This feature calls attention to the key terms in a chapter by highlighting these terms in the body of the book. Terms of Endearment and Terminology Terrorism Our business of electronic publishing is burdened with a nascent and rapidly evolving lexicon of terms which are often misused and/or poorly understood.


Rather than relegating these to a seldom-used glossary at the back of the book, a terminology discussion, along with a comprehensive glossary, has been placed front and center, in Chapter 2. A "Terminology Terrorism" section leads off the chapter discussing the unfortunate reality of misused terms, multiple terms with the same meaning, and similar terms with different meanings. <.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...