Have you ever wondered how the tech giants conquered the world? How many seem to be worth a fortune, when they are not even making a profit? Understanding what drives such valuations and how to develop strategies to succeed in markets disrupted by technology will improve your ability to lead in a rapidly changing world. The combination of technology, ecological, health and, most recently, geopolitical turbulence is accelerating the pace of change in business and creating levels of complexity that are rendering traditional best practices redundant. Drawing upon their business and consulting experience, Taylor and Bochis bring emerging trends and market drivers to life through real examples and case studies. Furthermore, at the end of every chapter is a toolkit to enable readers to extract the key points, accompanied by simple explanations of how to apply the knowledge to improve their own practice and adapt to this new world.