New for Christmas 2025! An enchanting, illustrated picture book, full of the wonder and magic of Christmas - perfect gift for kids aged 2, 3, 4, 5, 6 and up! 4 col plates (12pp), (Fully illustrated) * Originally a book self-published in the US in 2005 by Carol Aebersold and her daughter Chanda Bell. The Elf On The Shelf has grown into a global phenomenon. * 20th Anniversary in 2025 * For children growing up now The Elf On The Shelf is as much part of Christmas as any other tradition. * More than 25 million Scout Elves, Elf Pets and Elf Mates adopted globally since 2005 * Over 182 million YouTube views * The Elf on the Shelf is behind only Santa and Rudolph in top-of-mind awareness of Christmas characters * The Elf on the Shelf is regularly in the Top 10 category on Netflix during the Christmas period. Competition: twas the night before christmas; frozen; how; grinch stole; dear; girl who saved; boy called; joy; to; world; what the ladybird heard; christmasaurus; pick a pine tree; Mog's. clement c; moore; matt haig; axel scheffler; julia donaldson; judith kerr; peppa pig; paw patrol; paddington; spot; peter rabbit; tom fletcher; disney.