the perfect keepsake advent gift for children growing up with the Christmas tradition of Elf on the Shelf. New for Christmas 2026! * A new offering in Farshore's successful advent calendar range, this advent calendar contains storybooks, activity books, recipes, crafts and more! * Originally a book self-published in the US in 2005 by Carol Aebersold and her daughter Chanda Bell. The Elf On The Shelf has grown into a global phenomenon. * 2023 marks the 15th Anniversary since Elf On The Shelf launched in the UK * For children growing up now The Elf On The Shelf is as much part of Christmas as any other tradition. * More than 25 million Scout Elves, Elf Pets and Elf Mates adopted globally since 2005 * Over 182 million YouTube views * The Elf on the Shelf is behind only Santa and Rudolph in top-of-mind awareness of Christmas characters * The Elf on the Shelf is regularly in the Top 10 category on Netflix during the Christmas period.