CHAPTER 1 Managers, Profits, and Markets 1 CHAPTER 2 Demand, Supply, and Market Equilibrium 38 CHAPTER 3 Marginal Analysis for Optimal Decisions 88 CHAPTER 4 Basic Estimation Techniques 121 CHAPTER 5 Theory of Consumer Behavior 159 CHAPTER 6 Elasticity and Demand 205 CHAPTER 7Demand Estimation and Forecasting 244 Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8 Production and Cost in the Short Run 282 CHAPTER 9 Production and Cost in the Long Run 319 CHAPTER 10 Production and Cost Estimation 372 Online Appendix 2: Linear Programming CHAPTER 11 Managerial Decisions in Competitive Markets 398 CHAPTER 12 Managerial Decisions for Firms with Market Power 456 CHAPTER 13 Strategic Decision Making in Oligopoly Markets 519 CHAPTER 14 Advanced Pricing Techniques 585 Online Appendix 3: Pricing Multiple Products Related in Production CHAPTER 15 Decisions under Risk and Uncertainty 635 CHAPTER 16 Government Regulation of Business 666.
ISE Managerial Economics: Foundations of Business Analysis and Strategy