"FIFA sets the rules of the game but, in today's commercialised environment, it does much more besides. This book asks: should it?" Stephen Weatherill, University of Oxford "A compelling and timely exploration of football's most influential governing body. Professor Alan Tomlinson brings his unparalleled expertise and investigative acumen to deliver a rigorous, balanced and insightful analysis, to unpack FIFA's political dynamics, commercial strategies, and persistent challenges around corruption and ethics. This book asks the hard questions about integrity, fair play, and accessibility, making it essential reading for anyone who cares about the future of football." Louise Mansfield, Brunel University of London.
What Is Fifa For?