Fons Trompenaars is a world expert on international management and the author of the global best seller, Riding the waves of culture: Understanding cultural diversity in business, which has sold hundreds of thousands of copies and has been translated into a dozen languages. He is the coA ]author with Charles HampdenA ]Turner of six other books on crosscultural business and organizational issues. Maarten Nijhoff Asser graduated from the University of Amsterdam, the Netherlands, Faculty of Law, with a degree in international organizations and intellectual property (1987). He also has an MBA in Innovation, Strategy, Information and Technology. MaartenA fs areas of expertise include the facilitation of change management processes at the senior management level, and the development of scenario planning workshops. His special interests are strategic dilemma reconciliation, organisational learning, information and technology transfer, and intellectual property.