"Jim and Sabin have written a true entrepreneurial classic that is both informative and inspiring. No matter what your business is, you can apply their invaluable lessons to help you scale up." --Daymond John, entrepreneur and star of Shark Tank "Cousins Maine Lobster went from a single food truck to a global brand in just a few years. This book takes the reader on the entire ride and helps them learn from both the successes and failures that are at the heart of being an entrepreneur." --Mark Cuban, entrepreneur and star of Shark Tank "After living in Boston for nine years, I was spoiled with the best Maine lobster rolls. Since arriving in Los Angeles five years ago, Jim and Sabin at Cousins Maine Lobster have provided me and our team with the best Maine lobster there is. Their book is a great example how hard work and determination can pay off for everyone, and be delicious too. " --Doc Rivers, Head Coach of the LA Clippers "There is nothing more inspiring than witnessing young entrepreneurs risk it all on their dream.

Reading this wonderful book reminded me of my early years, which were some of the scariest yet most rewarding days of my life. This book shines a light on how following your gut and staying true to your vision can take you to unforeseen heights. I highly recommend it to anyone starting, thinking about starting, or building a business!" --Jack Canfield, New York Times and USA Today bestselling author of The SuccessPrinciples and coauthor of ChickenSoup for the Entrepreneur's Soul "Though [the authors] continually remind readers of their naïveté when they started and strong work ethic, the lessons that flow from their experience--how to decide when to franchise, the dos and don'ts of adding a bricks-and-mortar presence--are valuable [.] The authors' story is more personal and idiosyncratic than those related in many other traditional CEO bios and titles about start-ups." -- Publishers Weekly.