The No. 1 responsibility of a CEO is to introduce strategic Game-Changers that attract, create and retain customers that repeatedly return, refer, recommend and reinforce reputations. These 88 concise notes support fulfilment of that responsibility. Being a CEO is about Guardianship, Stewardship and Responsibility. It involves having the courage to do whatever is demanded, taking the initiative whenever it is required, applying the judgement and experience to back it up, consistently following it through and reliably getting it done. The world has changed. New realities and opportunities are refocusing business into a clearer purpose: To attract, create and retain customers that repeatedly return, refer, recommend and reinforce reputations. From The Back Cover: 'This book shares simple but powerful wisdoms to just become that bit better.

' Paul Polman, CEO, Unilever 'Colin Turner's 88 Notes for CEOs is a compelling compilation of insightful thoughts and courageous choices all leaders must make in this challenging consumer centric age.' Angela Ahrendts, CEO, Burberry.