The Voice Catchers : How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet
The Voice Catchers : How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet
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Author(s): Turow, Joseph
ISBN No.: 9780300248036
Pages: 344
Year: 202105
Format: Trade Cloth (Hard Cover)
Price: $ 45.54
Status: Out Of Print

"[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions."--Shira Ovide, New York Times "This compelling and comprehensive book . is more than a consideration of the current state of speech technology. [It] is also a serious call to action, expressing concern about the dearth of oversight on the collection of voice data, its use to identify individual people, its management and security risks, and . future possible commercial uses."--Heath Row, New Media & Society "Informative and engaging. Some of the scenarios for the future capabilities of the voice intelligence industry seem rather speculative.


However, I remember feeling the same in the early 2010s when reading Turow's The Daily You for the first time. Yet now, only a few years later, much of what Turow predicted has become reality."--Nils S. Borchers, Studies in Communication One of Business Insider 's "21 books to watch out for in 2021" "Timely and effective in expressing an urgent warning toward a rapidly developing 'voice intelligence' industry, as well as in providing relatively concrete policy suggestions. An impressive and well-researched text that will provide a worthy introduction to the field, especially as it relates to marketing technologies."--Edward B. Kang, International Journal of Communication "If you think your voice belongs to you, think again. Joseph Turow performs a critical public service, exposing in all its slimy detail this latest frontier of exploitation, where our voices are plundered for analysis, prediction, behavioral manipulation, and profit.


"--Shoshana Zuboff, author of The Age of Surveillance Capitalism "A ground-breaking exploration of the new frontier of surveillance--the voice. With clarity and nuance, Joseph Turow reveals the stakes for democracies and liberty."--Danielle Citron, author of Hate Crimes in Cyberspace "In this forward-thinking and original book, Joseph Turow explores how our voices are the next frontier for technology companies and marketers, connecting the dots in a way that no one else yet has."--Mara Einstein, author of Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell "In this well-researched call to action, Joseph Turow explains why we need to protect the human voice to shield our thoughts and emotions."--Chris Jay Hoofnagle, University of California, Berkeley " The Voice Catchers is compelling, thoroughly researched, and filled with jaw-dropping revelations. It gives readers a fascinating peek under the hood of the companies exploiting our voices, as well as reasons to hold them accountable."--Woodrow Hartzog, Northeastern University.


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