IntroductionLinda was born in 1952 in a small town in the Midwest. After she graduated from high school in 1970, she moved to the city and enrolled in secretarial school. It was a great time to be young: Free Love was in, and everybody smoked, drank, and had a good time. Linda and her friends joined a feminist consciousness-raising group, danced at the discos, and explored their inner lives at est seminars and through meditation. The new pursuit of self-fulfillment led Tom Wolfe to label the 1970s the "Me Decade," and by extension the young people of the time the "Me Generation."Compared to today's young people, they were posers.Linda's Baby Boomer generation grew up in the 1950s and early 1960s, taught by stern, gray-suit-wearing teachers and raised by parents who didn't take any lip and thought thatFather Knows Best.Most of the Boomers were well into adolescence or adulthood by the time the focus on the self became trendy in the 1970s.

And when Linda and her friends sought self-knowledge, they took the ironic step of doing so en masse -- for all their railing against conformity, Boomers did just about everything in groups, from protests to seminars to yoga. Their youthful exploration also covered a very brief period: the average first-time bride in the early 1970s had not yet celebrated her 21st birthday.Today's under-35 young people are the real Me Generation, or, as I call them, Generation Me. Born after self-focus entered the cultural mainstream, this generation has never known a world that put duty before self. Linda's youngest child, Jessica, was born in 1985. When Jessica was a toddler, Whitney Houston's No. 1 hit song declared that "The Greatest Love of All" was loving yourself. Jessica's elementary school teachers believed that their most important job was helping Jessica feel good about herself.

Jessica scribbled in a coloring book called We Are All Special, got a sticker on her worksheet just for filling it out, and did a sixth-grade project called "All About Me." When she wondered how to act on her first date, her mother told her, "Just be yourself." Eventually, Jessica got her lower lip pierced and obtained a large tattoo on her lower back because, she said, she wanted to express herself. She dreams of being a model or a singer. She does not expect to marry until she is in her late twenties, and neither she nor her older sisters have any children yet. "You have to love yourself before you can love someone else," she says. This is a generation unapologetically focused on the individual, a true Generation Me.If you're wondering what all of this means for the future, you are not alone.

Reflecting on her role as a parent of this new generation,San Francisco Chroniclecolumnist Joan Ryan wrote: "We're told we will produce a generation of coddled, center-of-the-universe adults who will expect the world to be as delighted with them as we are. And even as we laugh at the knock-knock jokes and exclaim over the refrigerator drawings, we secretly fear the same thing."Everyone belongs to a generation. Some people embrace it like a warm, familiar blanket, while others prefer not to be lumped in with their age mates. Yet like it or not, when you were born dictates the culture you will experience. This includes the highs and lows of pop culture, as well as world events, social trends, economic realities, behavioral norms, and ways of seeing the world. The society that molds you when you are young stays with you the rest of your life.Today's young people are experiencing that society right now, and they speak the language of the self as their native tongue.

The individual has always come first, and feeling good about yourself has always been a primary virtue. Generation Me's expectations are highly optimistic: they expect to go to college, to make lots of money, and perhaps even to be famous. Yet this generation enters a world in which college admissions a.