Presents a revealing portrait of the man who, more than any other, defined & personified public relations -- a profession that today helps shape our political discourse & steer our commercial choices. Drawing on interviews with primary sources & private papers, this fascinating book tells of Bernays's great campaigns, including his precedent-setting work for the American Tobacco Co. that helped convince a generation of women to light up; how he & his client, the United Fruit Co., helped engineer the overthrow of the socialist regime in Guatemala in the 1950s; & how he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need. Shows the contradictions that make Bernays a fascinating subject. Photos.