Reviews in pre-publication outlets such as School Library Journal, Kirkus Reviews, The Horn Book, Publishers Weekly, etc. National online and print outreach to NYT, WSJ, Time for Kids, Scholastic Early Readers, Brightly, B&N Kids Blog, Design of the Picture Book, etc Outreach to Middle Grade bloggers & podcasts such as Mr. Schu reads, The Yarn, BooksBetween, and more Social media giveaways.