Lotus has a long and illustrious history of producing both racing and road-going sports cars. This book guides the reader through the company's petrol engined, road-going sports car segment of that history, beginning with the Lotus VI. While the VI was ostensibly a competition car, it was road legal, and, as it was the car that really set Lotus on its path of producing road cars with a racing pedigree, it deserves its place here. The book also covers the Elite, Seven, Elan, Plus 2, Europa, the new Elite, Éclat, and Esprit family, the new Elan M100, as well as the Elise, Exige and the Evora. Finally, it looks at those cars that, while not actually made by Lotus, had major input from the company with regard to their suspension and engines, and were often Lotus-badged as well. It's widely acknowledged that Colin Chapman's main interest was racing. However, it was the road cars that generated the money that allowed him to pursue his many World Championships. To achieve the level of international success reached required Lotus to have invested a lot in innovative and exciting racing technology, gaining a great deal of experience along the way.

This knowledge was also exploited to make the road cars lighter, faster, better handling, and arguably better looking than the rivals. Owners of Lotus road cars from the 1950s onwards shared the mystique of competition success in Formulas 1, 2 and 3, US Indy cars, Le Mans, and countless other international and club level events. The company's products were all steeped in racing technology, and the 1960s and 1970s vintage Sevens and Elans are still acknowledged to be some of the best handling and performing sports cars ever made. Colin Chapman was very adept at exploiting rules and regulations for his designs and products in both the racing arena and with his road cars. While his exploits in producing engineering innovations in his racing cars are legendary, there was one major regulation that he exploited with his road cars up to the 1970s, and that was lack of Purchase Tax on cars sold in the UK as kits of parts. While Purchase Tax was levied on complete cars, the components that made up the complete car were not taxed. So while the level of tax on complete cars varied over the years, the savings a mechanically minded owner could make were significant if they built their car from components. This led to the growth of the kit car industry in the UK, and while there were various regulations applied to kits - for example you could not buy all the components from the same company - the benefits of avoiding tax were substantial.

However, when Purchase Tax in the UK was replaced with Value Added Tax (VAT) in 1973, both complete cars and components were taxed, closing the loophole and giving no financial incentive to sell cars in component form. This change could have been a disaster for Lotus, as it effectively wiped out the profit margin on the Elan and Europa, but Chapman embarked on a move upmarket with the new Elite and the exotic Esprit, and these cars would carry the company through some turbulent years. The company went through several owners following Chapman's death in 1982, including GM, Bugatti and Proton, but today, with the might of Chinese car company Geely behind it, the company is looking forward to the electric age with confidence.