Pre-Order Collective 3 book bundled pre-order: the 3 children's books in popular Nigerian languages Christmas Gifting Guide seeding from June 2022 - press, paid promoted marketing guides in partnership with fellow indies Marketing Target organisation that work with children and/or grief: Grief Encounter, Children Grieve, Marie Curie, Cruse, Children Bereavement UK, Childmind, ascap etc - push for early adoption - resource to share with their network or a part of their Target parent groups across set online global organisations, FB groups and local organisations with a mix of organic and paid reach. Create accompanying PDF with resources for organic outreach highlighting things like organisations focused on grief, the import of dual language texts, the merits of the physicality of the book Target language schools with high African diasporic students - focusing on major cities and using social listening Launch specific campaign around a three children's titles with bookshop.org - coordinating for event opportunities Target directly bookshops with a mix of NetGalley offerings and book packages with added author sell to inspire conversion. Retarget Jumoke's existing adult audience, positioning this book as gifting for young people in their lives. Video Author reading and introductory video used in organic and paid search Target Black and African podcast and blog spaces to engage with these titles as part of discussion topic and gifting options - possible author interview segments here.