Participate in the CBSD Galley Box and send copies to the top 50 or so Open Letter bookstore accounts: City Lights, McNally Jackson, Elliot Bay, etc. The manuscript is already in the hands of reviewers of Volodine's Writers, which is coming out from Dalkey Archive this fall. Several reviewers are planning on including Ten Lessons in their reviews. Approximately 200 advance copies sent to primary publications. This list includes: New York Times, SF Chronicle, LA Times, n+1, New York Review of Books, The Nation, Bookforum, The Believer, Atlantic Monthly, New Yorker, Rain Taxi, Time Out New York/Chicago, World Literature Today, Flavorwire, Washington Post, BOMB, Literary Review, Complete Review, Words Without Borders, B&N Review, Harper's, Shelf Awareness, Quarterly Conversation, Chicago Tribune, Typographical Era, Slate, Salon, etc. Also sent to the following trade publications: Publishers Weekly, Kirkus, Booklist, Library Journal. Advance copies also sent to members of the NBCC Award Committee and the Best Translated Book Award Fiction Committee. Strong push to editors at io9 as an example of a unique, very literary sci-fi universe that would interest their readers.

Giveaway of 25 copies on GoodReads, along with contacting members who have given his other works positive reviews. Promote on Three Percent and on social media via Open Letter's FB & Twitter accounts (over 4,200 likes on FB; almost 9,200 followers on Twitter). Special series on Three Percent highlighting each of the ten lessons of the post-exoticist movement along with interviews with the translator (who doubles as a Volodine scholar) and possibly Volodine himself (who hides behind a series of pseudonyms and is a bit of a recluse). Ebook available and will be mentioned on all press release materials, Open Letter website, etc.