Introduction 1 Part 1: Introducing Salesforce 5 CHAPTER 1: Customer Relationship Management at a Glance 7 CHAPTER 2: Discovering Salesforce.com's Products 13 Part 2: Understanding Salesforce Features 21 CHAPTER 3: Navigating Salesforce 23 CHAPTER 4: Personalizing Salesforce 45 CHAPTER 5: Working in Salesforce 63 CHAPTER 6: Collaborating in the Cloud 91 Part 3: Closing More Deals with Sales Cloud 107 CHAPTER 7: Tracking Leads 109 CHAPTER 8: Using Accounts 131 CHAPTER 9: Developing Contacts 141 CHAPTER 10: Tracking Opportunities 153 CHAPTER 11: Tracking Products and Price Books 165 CHAPTER 12: Managing Your Partners 183 Part 4: Providing Support with Service Cloud 195 CHAPTER 13: Tracking the Support Life Cycle with Cases 197 CHAPTER 14: Diversifying Your Support Channels 205 Part 5: Generating Demand with Marketing Cloud 217 CHAPTER 15: Creating Campaigns with Marketing Cloud 219 CHAPTER 16: Driving Sales Effectiveness with Salesforce Content 241 Part 6: Mastering Basic Salesforce Administration 253 CHAPTER 17: Performing Common Configurations 255 CHAPTER 18: Diving Deeper into Standard Object Setup 287 CHAPTER 19: Building Custom Apps 301 CHAPTER 20: Introducing the Lightning Experience 317 CHAPTER 21: Accessing the Right Data with User Permissions 331 CHAPTER 22: Managing Data 351 Part 7: Measuring Overall Business Performance 365 CHAPTER 23: Analyzing Data with Reports 367 CHAPTER 24: Seeing the Big Picture with Dashboards 387 Part 8: The Part of Tens 403 CHAPTER 25: Ten Ways to Drive More Productivity 405 CHAPTER 26: Ten Keys to a Successful Implementation 409 Index 415.