1: What is tourism?Facts and statistics about your country, job skills2: World destinationsDifferent destinations - different customers, favourite places3: Tour operatorsThe personal touch, tour operators in your country, package holidays4: Tourist motivationsOld and new tourism, reasons for travel, passenger survey, the changing face of tourism5: Travel agenciesIdentifying needs, local travel agency evaluation, presenting a product, the sales process, the impact of the internet6: Transport in tourismExceeding expectations, transport in your country7: AccommodationLocal accommodation, taking reservations over the phone, unusual accommodation8: Marketing and promotionLocal tourism promotion, learning from customers, analysing product9: The airline industryCarbon offset schemes, revolution in the skies, the air travel route map10: Holidays with a differenceAbility and suitability, cultural trips, cultural differences11: Reservations and salesPutting on the pressure, taking a booking, handing over tickets12: Airport departuresCare and control, airport factfile, working in airports.
Oxford English for Careers: Tourism 1