The Four Steps of Public Relations and Marketing are: Publicist, Media Kit, Marketing Campaigns and Book Promotion Items. The book is a guide for writers to do the four steps once they publish a book or what to look for when they hire a professional to do their Public Relations and Marketing for them. Each chapter break down each step with a short four step guide at the end of each chapter showing how to do your own PR and Marketing. Public Relations and Marketing is the key to becoming a successful writer and is needed for every genre of book, whether you go through a publishing house or self publish. There is no way around it, if you want the public to know you have written a book, you need Public Relations and Marketing to make that happen.