ARC giveaway, including at BEA $10,000 marketing and publicity budget Co-op available National publicity campaign (Print, Online and Radio), including but not limited to: New York Times, NYRB, New Yorker, NPR, Harpers, Slate, Salon, Washington Post, Wall Street Journal, Bookforum, The Millions, The Rumpus, etc Advertising in literary magazines and sites, eg Bookforum; LRB; NYRB; The Millions; Granta Magazine (lit in translation) and similar Promotion via the publisher's social media and Ampersand blog (over 20,000 followers) Goodreads, Facebook, Twitter giveaways Planned author tour, including possible BEA presence to meet booksellers and critics.