Contents Acknowledgments Introduction: Signs of the Time The American Film Industry before Video The American Film Industry and Video The Political Economy of Distribution Video and the Audience Structure of the Study Chapter 1: Film Distribution and Home Viewing before the VCR A Brief Review of the Early Days of the Movie Industry From Universal Audiences to Feature-Length Films Movies at Home Tiered Releasing Broadcasting: The Other Entertainment Medium Postwar Film Exhibition Distributing Films to Smaller Audiences Television Advertising and Jaws : Marketing the Shark Wide and Deep Chapter 2: The Development of Video Recording Broadcast Networks and Recording Technology Television and Recording Home Video 1: Playback-only Systems Home Video 2: Japanese Recorder System Development Chapter 3: Home Video: The Early Years Choice, "Harried" Leisure, and New Technologies The Emergence of Cable The Universal Lawsuit VCR and Subversion X-rated Cassettes The Majors Start Video Distribution Videotape Pricing Renting Chapter 4: The Years of Independence: 1981-1986 Independence on the Cusp of Video New Companies Get into Video Business Hollywood Tries to Control Rentals Video, Theater, and Cable Pre-Selling/Pre-Buying Video and New Genres Vestron's Video Publishing Conclusion Chapter 5: Video Becomes Big Business The Development of Two-Tiered Pricing The New Movie Theater Microeconomics 1: Overview Microeconomics 2: Rental Video and Other Commodities Retailing Consolidation Breadth versus Depth Video Advertising Video and Revenue Streams Production Increase More Money, Same Product Chapter 6: Consolidation and Shakeouts High Concept Disney Comes Back On-line The Majors Hold the Line on Production Expansion Vestron Responds The Fate of Pre-Selling and the Mini-Majors LIVE, Miramax, and New Line Conclusion Chapter 7: The Lessons of the Video Revolution Media Industries after the VCR Home Video and Changes in the Form of Film Images of Audience Time A Philosophic View of Film and Audience Whither the Mass Audience? Notes Bibliography Index.