Nicki Waterman, GMTV's fitness presenter and the Inch Loss Island personal trainer, has devised the ultimate plan for achieving a flat stomach by following a simple workout routine every day. Her Flat Stomach Plan contains a healthy diet plan plus the key ab exercises to transform flabby bellies into super firm abs. Sales Handles: A low calorie diet alone will not slim down your midsection- once the diet ends and you go back to your old habits, your body responds by regaining the weight and slowing down the metabolism. To really succeed you need to exercise the abdominal muscles too. Nicki's plan goes beyond the usual 'sit-ups' and 'crunches', with a range of workouts that tone all of the muscle groups needed for a flat stomach. The programme is based around a set of workouts that get gradually more difficult, so readers can progress through the stages. Nicki's healthy eating plan is not a starvation diet, but a sensible, easy-to-follow guide to healthy foods that are good to eat, making it easy to understand and stick to. The book contains a wide range of workouts- beginners, intermediate, advanced, the Fab Abs challenge, exercises to strengthen and support the back, workouts post-pregnancy, the belly-dancing workout as well as warm-up and cool-down routines.
Lead title Marketing:* Nicki has a superb, and growing media profile with a 2 year GMTV contract plus columns and regular slots with The Mail, She Magazine, Here's Health, Top Santé, Women's Own - and many more. GMTV will support with a week's worth of 4 minute promotions.* Resistance work - the type of exercise in this programme - is now extremely popular. It's fashionable to have a bit of muscle and it's recognised that muscle boosts your 'burn rate' and keeps you slim.* Illustrated throughout with Nicki Waterman showing how to do the routines. She's an excellent model and a super advert for her own advice. Audience:* Mainly female market, 20s and 30s. Everyone wants a flat stomach and Abs (belly and waist) are the body part most people want to change for the better.
Our previous books in this area 'Flat Stomach For Men/Women' sold over 150,000 copies. Competition:* The only direct 'flat stomach' competition is Rosemary Conley - who does not appeal to the younger end of the market. Competition: Rosemary Conley's Complete Flat Stomach Plan.